SINGAPORE - As befits a party thrown by a giant of social networking, Facebook's reception for Spikes Asia last night drew an impressive crowd for any night of the week, let alone a Sunday evening in Singapore.
Experiential companies lead the way in new marketing trend as brands look to get consumers involved in their products.
Mobile marketing seems doomed to always be regarded as the Next Big Thing, never the latest one.
HONG KONG - The March issue of Campaign Asia-Pacific features this year's in-depth research report, in partnership with Ipsos MediaCT, into what the region's marketers expectations, issues and challenges are for 2012.
While a number of countries in the region have been slow to welcome women to the top tier of the workforce, there is no shortage of female marketing professionals who have demonstrated both ambition and ability. Here, Campaign presents a selection of women who stand out for their achievements so far—and their potential to go further. In addition, we present words of wisdom from a few who have already reached the top of their game.
Philip Wu has built his career by following UPS’s credo of avoiding complacency and challenging himself to do better.
Recent studies have begun to provide some clarity about how consumers are using multiple screens—and how marketers and planners must adjust their thinking to accommodate these changes, writes Yean Cheong, head of digital, IPG Mediabrands Asia.
HONG KONG - On a visit to Hong Kong, celebrated Danish branding consultant and author Martin Lindstrom told Campaign Asia-Pacific why brands need to establish a code of ethics and spend real time with the people who buy their products.
While Western markets are undercut by the global recession, demand in the Asia-Pacific region for high-end goods continues its upward trajectory.
CHINA - Campaign Asia-Pacific spoke to Chris Deri, CEO of Burson-Marsteller China, about the recently launched Burson-Marsteller Leadership Institute and why PR should take the lead in offering leadership training for communications practitioners in China.
Ma Li-Min, China marketing director for Italian family business Perfetti van Melle, compares himself to a Kung Fu master, an all-rounder who has mastered many different skill sets.
When the world's largest sporting event rolls around every four years, brands take out the big guns, and the budgets to boot. On the eve of the London games, we take a look at some of the best TVCs marking the occasion.
ASIA-PACIFIC - When the world’s largest liquor maker launches its latest luxury scotch whiskey, John Walker & Sons Odyssey, in Asia-Pacific well before its Global launch, you know it’s on to something.
Beats Electronics is amping up its pop-culture-heavy marketing approach to build its 'Beats Army' across Asia and China.
HONG KONG - Cebu Pacific Air (CPA) was the region's first low-cost airline in 1996. Campaign Asia-Pacific met with the airline's vice-president for marketing and distribution, Candice Iyog, in Hong Kong recently for an update on how the airline is meeting the challenge of an increasingly competitive budget airline sector.
After seven acquisitions across Asia in the last 18 months, the stated focus for MSL Asia is to create a common collaborative culture across the different entities in the region. To start with, according to Glenn Osaki, Asia president, people will move across offices in the region—and outside.
SHANGHAI - Campaign Asia-Pacific spoke with the man at the helm of M&C Saatchi, worldwide CEO Moray MacLennan (pictured), about what the global investment priorities for the independent agency are, how he wants to spend his spare cash, and why chutzpah is a good thing to have.
Call it social maturity or social CRM, social media is no longer the new kid in marketing but has become a core part of corporate business strategy.
At just 29, Kevin Ma (pictured) sets a prime example of how simply following one’s interests can give way to a successful business enterprise.
Agencies in the region continue to grow by focusing on new technology, strengthening leadership and investing in local talent.