Search results for "event marketing"

Articles: 60 Results Filter results»
Order By: Relevant | Latest
Premium
Facebook reception kicks off Spikes Nights events
Sep 16, 2012
Staff Reporters

Facebook reception kicks off Spikes Nights events

SINGAPORE - As befits a party thrown by a giant of social networking, Facebook's reception for Spikes Asia last night drew an impressive crowd for any night of the week, let alone a Sunday evening in Singapore.

Premium
PARTICIPATORY MARKETING: Traditional agencies miss out on experience
Aug 22, 2012
Abid Rahman

PARTICIPATORY MARKETING: Traditional agencies miss out on experience

Experiential companies lead the way in new marketing trend as brands look to get consumers involved in their products.

Premium
Mobile marketing's never-ending road
Dec 10, 2012
John Tylee

Mobile marketing's never-ending road

Mobile marketing seems doomed to always be regarded as the Next Big Thing, never the latest one.

Premium
Marketers' Outlook for 2012 - results and analysis
Feb 29, 2012
Andrew Woodward

Marketers' Outlook for 2012 - results and analysis

HONG KONG - The March issue of Campaign Asia-Pacific features this year's in-depth research report, in partnership with Ipsos MediaCT, into what the region's marketers expectations, issues and challenges are for 2012.

Premium
Women to Watch in Asia-Pacific marketing
Jun 6, 2012
Staff Reporters

Women to Watch in Asia-Pacific marketing

While a number of countries in the region have been slow to welcome women to the top tier of the workforce, there is no shortage of female marketing professionals who have demonstrated both ambition and ability. Here, Campaign presents a selection of women who stand out for their achievements so far—and their potential to go further. In addition, we present words of wisdom from a few who have already reached the top of their game.

Premium
MARKETER PROFILE: Philip Wu of UPS delivering on a promise
Jul 15, 2012
Racheal Lee

MARKETER PROFILE: Philip Wu of UPS delivering on a promise

Philip Wu has built his career by following UPS’s credo of avoiding complacency and challenging himself to do better.

Premium
IN-DEPTH: Marketing in a four-screen world
Sep 6, 2012
Yean Cheong

IN-DEPTH: Marketing in a four-screen world

Recent studies have begun to provide some clarity about how consumers are using multiple screens—and how marketers and planners must adjust their thinking to accommodate these changes, writes Yean Cheong, head of digital, IPG Mediabrands Asia.

Premium
Marketers have forgotten who pays their salaries: Lindstrom
Aug 30, 2012
David Blecken

Marketers have forgotten who pays their salaries: Lindstrom

HONG KONG - On a visit to Hong Kong, celebrated Danish branding consultant and author Martin Lindstrom told Campaign Asia-Pacific why brands need to establish a code of ethics and spend real time with the people who buy their products.

Premium
LUXURY REPORT: APAC keeps the global luxury market flying
Nov 1, 2012
Jenny Chan

LUXURY REPORT: APAC keeps the global luxury market flying

While Western markets are undercut by the global recession, demand in the Asia-Pacific region for high-end goods continues its upward trajectory.

Premium
INTERVIEW: Burson-Marsteller China CEO on marketing communications in China
Sep 13, 2012
Sophie Chen

INTERVIEW: Burson-Marsteller China CEO on marketing communications in China

CHINA - Campaign Asia-Pacific spoke to Chris Deri, CEO of Burson-Marsteller China, about the recently launched Burson-Marsteller Leadership Institute and why PR should take the lead in offering leadership training for communications practitioners in China.

Premium
PROFILE: Ma Li-Min, marketing director of Perfetti van Melle China
Feb 1, 2012
Benjamin Li

PROFILE: Ma Li-Min, marketing director of Perfetti van Melle China

Ma Li-Min, China marketing director for Italian family business Perfetti van Melle, compares himself to a Kung Fu master, an all-rounder who has mastered many different skill sets.

Premium
Top 10 London Olympics 2012 TVCs: Pick your favourites
Jul 25, 2012
Staff Reporters

Top 10 London Olympics 2012 TVCs: Pick your favourites

When the world's largest sporting event rolls around every four years, brands take out the big guns, and the budgets to boot. On the eve of the London games, we take a look at some of the best TVCs marking the occasion.

Premium
Diageo underscores APAC’s importance with introduction of new worldwide brand, Odyssey
Aug 27, 2012
Byravee Iyer

Diageo underscores APAC’s importance with introduction of new worldwide brand, Odyssey

ASIA-PACIFIC - When the world’s largest liquor maker launches its latest luxury scotch whiskey, John Walker & Sons Odyssey, in Asia-Pacific well before its Global launch, you know it’s on to something.

Premium
A sound plan: Beats by Dr Dre's Asia invasion
Dec 5, 2012
Matthew Miller

A sound plan: Beats by Dr Dre's Asia invasion

Beats Electronics is amping up its pop-culture-heavy marketing approach to build its 'Beats Army' across Asia and China.

Premium
Cebu Pacific's Candice Iyog talks about fun, low-fare flying
Nov 12, 2012
Benjamin Li

Cebu Pacific's Candice Iyog talks about fun, low-fare flying

HONG KONG - Cebu Pacific Air (CPA) was the region's first low-cost airline in 1996. Campaign Asia-Pacific met with the airline's vice-president for marketing and distribution, Candice Iyog, in Hong Kong recently for an update on how the airline is meeting the challenge of an increasingly competitive budget airline sector.

Premium
Q&A: Glenn Osaki of MSLGROUP Asia on network integration, ‘social’ opportunity
May 17, 2012
Campaign India Team

Q&A: Glenn Osaki of MSLGROUP Asia on network integration, ‘social’ opportunity

After seven acquisitions across Asia in the last 18 months, the stated focus for MSL Asia is to create a common collaborative culture across the different entities in the region. To start with, according to Glenn Osaki, Asia president, people will move across offices in the region—and outside.

Premium
INTERVIEW: M&C Saatchi worldwide CEO on China, chutzpah, cash acquisitions
Jul 16, 2012
Jenny Chan 陳詠欣

INTERVIEW: M&C Saatchi worldwide CEO on China, chutzpah, cash acquisitions

SHANGHAI - Campaign Asia-Pacific spoke with the man at the helm of M&C Saatchi, worldwide CEO Moray MacLennan (pictured), about what the global investment priorities for the independent agency are, how he wants to spend his spare cash, and why chutzpah is a good thing to have.

Premium
IN DEPTH: Social media grows up
Nov 2, 2012
Emily Tan

IN DEPTH: Social media grows up

Call it social maturity or social CRM, social media is no longer the new kid in marketing but has become a core part of corporate business strategy.

Premium
INTERVIEW: Hypebeast.com founder Kevin Ma
Apr 25, 2012
David Blecken

INTERVIEW: Hypebeast.com founder Kevin Ma

At just 29, Kevin Ma (pictured) sets a prime example of how simply following one’s interests can give way to a successful business enterprise.

Premium
Agency Report Card 2011: Asia's year of digital change
Feb 9, 2012
Jolene Otremba

Agency Report Card 2011: Asia's year of digital change

Agencies in the region continue to grow by focusing on new technology, strengthening leadership and investing in local talent.