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Double-edged blog power puts marketers on guard
Jul 3, 2005

Double-edged blog power puts marketers on guard

Blogging is the way to go online- but only if you do it right.

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Despite rigid market limitations, a number of Japan's brightest talents are bucking the creative trend
Apr 7, 2005

Despite rigid market limitations, a number of Japan's brightest talents are bucking the creative trend

Dentsu's ad for Ajinomoto Stadium, the winning TVC at this year's AdFest, may not be a typical example of the sort of ad that gets aired regularly on TV in Japan, but it says a lot about how the country's biggest advertising agency is preparing for the future in a market not known for dramatic change.

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Ready for a world record
Mar 10, 2005

Ready for a world record

The 2008 Beijing Olympics are smashing records, at least in the sponsorship arena. After all, China's growing sporting prowess is expected to deliver a sizeable and captive audience.

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Local favourite beats Golden Arches to top spot in HK chart
Nov 3, 2005

Local favourite beats Golden Arches to top spot in HK chart

As autumn sets in, viewers in Hong Kong warmed to a hotpot TV spot from Café de Coral.

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Carabao Daeng's 'united we stand' theme takes top spot
Jun 2, 2005

Carabao Daeng's 'united we stand' theme takes top spot

Energy drinks dominated Thailand's TV ads, tapping into both national pride and 'Thai-ness'.

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Thai consumers vote for the buzz from Birdy Ice Coffee
Aug 25, 2005

Thai consumers vote for the buzz from Birdy Ice Coffee

Ajinomoto's Birdy took top spot from Chang beer, and Colgate achieved a double act.

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Youth appeal
Oct 20, 2005

Youth appeal

The fickle youth segment is usually one step ahead of marketers. Hot trends turn cold by the time advertisers latch on to them. What's the X-factor that appeals? Six industry execs pick work that resonates with youth targets

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Showing how Media works
Mar 24, 2005

Showing how Media works

Amy White reports from a major new training scheme for media and agency talent held over four very intense days in Bangkok with media owners, mentors and a client with a difficult brief up for review

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Travel on the up and up
Jun 16, 2005

Travel on the up and up

As devastating as it was, the Boxing Day tsunami didn't clip the sails of Asia's travel media in the same way that Sars and terrorist attacks had sparked an advertising famine.

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Oishi's smell of money TVC knocks Unif green tea off chart
Mar 24, 2005

Oishi's smell of money TVC knocks Unif green tea off chart

Green tea brand Oishi hooks viewers with a million baht giveaway as rival Unif falls from top 10.

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banking on brand
Nov 3, 2005

banking on brand

With reforms accelerating, China's finance sector is recognising the need to embrace brand-building.

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bringing back lions
May 5, 2005

bringing back lions

Is Asia in line to grab more Lions this year? As the Cannes count-down begins, Asia's creatives sum up the region's chances of returning with more than just a bad hangover

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Viewers' sweet tooth sends Wall's to top with 'mini' offer
Dec 15, 2005

Viewers' sweet tooth sends Wall's to top with 'mini' offer

With year-round sunshine, Malaysians responded to a spot promoting an icy-cold snack.

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Timing proves crucial in pushing Panadol to the top spot
Apr 7, 2005

Timing proves crucial in pushing Panadol to the top spot

Two brands vied for viewer attention over Hong Kong's cold and flu season. Christy Liu learns why Panadol won

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Quality catches up in Asia
Oct 6, 2005

Quality catches up in Asia

A crop of talented new Asian directors is working hard to help the region turn its reputation in the global advertising community around.

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Recovery brings smile back to TV
Mar 8, 2005

Recovery brings smile back to TV

Asia reaped the rewards of a sharp advertising spend rebound, driven by a handful of regional markets showing double-digit adex growth rates.

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creative catch-up
Aug 11, 2005

creative catch-up

Korea has a flourishing film industry, but is still struggling to find its creative voice for the small screen.

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Exceeding All Expectations
Sep 22, 2005

Exceeding All Expectations

Jaimie Seaton looks at how luxury brands turn a high net-worth individual into a life-long customer who's buying habits are known to store staff from New York to Asia

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McDonald's continues lucky streak with 'Prosperity' ad
Feb 24, 2005

McDonald's continues lucky streak with 'Prosperity' ad

Malaysians warmed to the themes of luck, low prices and celebrity endorsement of products.

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GOING AFTER WOMEN
Sep 8, 2005

GOING AFTER WOMEN

Women don't like the way they're being marketed to, a Research International study has found. Do advertisers understand female consumers?

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