Blogging is the way to go online- but only if you do it right.
Despite rigid market limitations, a number of Japan's brightest talents are bucking the creative trend
Dentsu's ad for Ajinomoto Stadium, the winning TVC at this year's AdFest, may not be a typical example of the sort of ad that gets aired regularly on TV in Japan, but it says a lot about how the country's biggest advertising agency is preparing for the future in a market not known for dramatic change.
The 2008 Beijing Olympics are smashing records, at least in the sponsorship arena. After all, China's growing sporting prowess is expected to deliver a sizeable and captive audience.
As autumn sets in, viewers in Hong Kong warmed to a hotpot TV spot from Café de Coral.
Energy drinks dominated Thailand's TV ads, tapping into both national pride and 'Thai-ness'.
Ajinomoto's Birdy took top spot from Chang beer, and Colgate achieved a double act.
The fickle youth segment is usually one step ahead of marketers. Hot trends turn cold by the time advertisers latch on to them. What's the X-factor that appeals? Six industry execs pick work that resonates with youth targets
Amy White reports from a major new training scheme for media and agency talent held over four very intense days in Bangkok with media owners, mentors and a client with a difficult brief up for review
As devastating as it was, the Boxing Day tsunami didn't clip the sails of Asia's travel media in the same way that Sars and terrorist attacks had sparked an advertising famine.
Green tea brand Oishi hooks viewers with a million baht giveaway as rival Unif falls from top 10.
With reforms accelerating, China's finance sector is recognising the need to embrace brand-building.
Is Asia in line to grab more Lions this year? As the Cannes count-down begins, Asia's creatives sum up the region's chances of returning with more than just a bad hangover
With year-round sunshine, Malaysians responded to a spot promoting an icy-cold snack.
Two brands vied for viewer attention over Hong Kong's cold and flu season. Christy Liu learns why Panadol won
A crop of talented new Asian directors is working hard to help the region turn its reputation in the global advertising community around.
Asia reaped the rewards of a sharp advertising spend rebound, driven by a handful of regional markets showing double-digit adex growth rates.
Korea has a flourishing film industry, but is still struggling to find its creative voice for the small screen.
Jaimie Seaton looks at how luxury brands turn a high net-worth individual into a life-long customer who's buying habits are known to store staff from New York to Asia
Malaysians warmed to the themes of luck, low prices and celebrity endorsement of products.
Women don't like the way they're being marketed to, a Research International study has found. Do advertisers understand female consumers?