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Why luxury’s hidden value drivers matter to brands
Nov 14, 2019
Daniel Langer

Why luxury’s hidden value drivers matter to brands

People subconsciously ascribe enhanced attractiveness to luxury, and that expected attractiveness drives the value of luxury products significantly.

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How should brands deal with employee activism outside the workplace
Nov 14, 2019
Surekha Ragavan

How should brands deal with employee activism outside the workplace

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

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Why marketers need to understand emotions this holiday season
Nov 13, 2019
Justin De Graaf

Why marketers need to understand emotions this holiday season

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.

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Are trading scale and size of billings no longer vital in media?
Nov 13, 2019
Gideon Spanier

Are trading scale and size of billings no longer vital in media?

IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?

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Examining blockchain: uses in advertising, media and beyond
Nov 13, 2019
Jessica Goodfellow

Examining blockchain: uses in advertising, media and beyond

First used as the backbone of Bitcoin in 2009, blockchain technology has many applications beyond cryptocurrency that can benefit advertisers, consumers, governments and media organisations.

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Why brands should think differently on Singles’ Day
Nov 13, 2019
Zhuoxuan Peng

Why brands should think differently on Singles’ Day

Live-streaming provides a new channel for brands to present themselves and sell products, especially to Chinese lower-tier city consumers.

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This Singles Day, two was better than one
Nov 13, 2019
Antoine Gross

This Singles Day, two was better than one

Despite its origins celebrating 'being alone', this year 11.11 said far more about partnerships and collaborations than staying single.

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Mark Read: Integrated accounts make up third of WPP's new-business pipeline
Nov 12, 2019
Gideon Spanier

Mark Read: Integrated accounts make up third of WPP's new-business pipeline

WPP CEO sees surge in number of clients that want to "join together" creative and media.

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Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
Nov 10, 2019
Surekha Ragavan

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.

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What Reebok's punchy 2020 logo says about its bold and unapologetic vision
Nov 9, 2019
Oliver McAteer

What Reebok's punchy 2020 logo says about its bold and unapologetic vision

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.

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Top 5 takeaways from ANA's diversity conference
Nov 9, 2019
Oliver McAteer

Top 5 takeaways from ANA's diversity conference

Talk is cheap. Change is hard, but vital.

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Here's why Mcgarrybowen created a new global structure
Nov 9, 2019
Lindsay Stein

Here's why Mcgarrybowen created a new global structure

The shop previously had US leaders to whom the office presidents in the states would report.

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IPG Mediabrands CEO Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'
Nov 9, 2019
Gideon Spanier

IPG Mediabrands CEO Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'

Business is fifth-largest media buyer and fastest-growing last year.

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How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019
Nov 7, 2019
Cindy Gu

How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019

Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.

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Rising e-commerce ad costs steer brands toward social commerce in China: WPP
Nov 7, 2019
Staff Reporters

Rising e-commerce ad costs steer brands toward social commerce in China: WPP

TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.

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Carmakers and telcos top first ever BrandZ Japan ranking
Nov 6, 2019
Matthew Miller

Carmakers and telcos top first ever BrandZ Japan ranking

WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.

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Like it or not, influencer marketing is changing
Nov 6, 2019
Barney Farmer

Like it or not, influencer marketing is changing

The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.

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In-video search: A new opportunity for influencer marketing on Douyin?
Nov 5, 2019
Jessica Rapp

In-video search: A new opportunity for influencer marketing on Douyin?

New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.

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A history of brand experience through the decades
Nov 4, 2019
Surekha Ragavan

A history of brand experience through the decades

A visual and descriptive evolution of experiences in the last 80 years, as narrated by vice chairman and president international of Jack Morton Worldwide.

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Is Gary Vaynerchuk 'wrong, wrong, wrong, wrong, wrong' about media?
Nov 4, 2019
Claire Beale

Is Gary Vaynerchuk 'wrong, wrong, wrong, wrong, wrong' about media?

Meet the man who gets right up the nose of the advertising establishment.

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