Born in Californian surf and skate culture, streetwear has become a form of self-expression and a subtle political statement in China.
Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.
Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.
A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.
Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.