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Is streetwear a tool of self expression in China?
May 26, 2019
Yiling Pan

Is streetwear a tool of self expression in China?

Born in Californian surf and skate culture, streetwear has become a form of self-expression and a subtle political statement in China.

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A day in the shopping life of a young affluent Chinese man
Jul 20, 2017
Yiling Pan

A day in the shopping life of a young affluent Chinese man

Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.

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4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report
May 5, 2019
Yiling Pan

4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report

Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.

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How Tiffany’s China strategy combats economic turbulence
Jul 14, 2019
Yiling Pan

How Tiffany’s China strategy combats economic turbulence

A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.

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Are Chinese millennials bored of celebrity brand ambassadors?
Dec 17, 2017
Yiling Pan

Are Chinese millennials bored of celebrity brand ambassadors?

Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.

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