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Brands move to give Asian consumers the faster food they want
May 20, 2013
Virginia Garavaglia

Brands move to give Asian consumers the faster food they want

Food brands looking to grow their footprint in Asia are responding to consumers’ increasing appetite for convenience, with product innovations and creative marketing campaigns based on a sound understanding of local culture, habits and tastes.

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Polarisation of pricing: Shoppers want both luxury and value from FMCG brands
Jul 2, 2014
Virginia Garavaglia

Polarisation of pricing: Shoppers want both luxury and value from FMCG brands

Consumers want both a touch of luxury and affordability. Smart FMCG companies will give them both with 'masstige' innovations.

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