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Tap cultural undercurrents to endear your brand
Jun 22, 2014
Tara Hirebet

Tap cultural undercurrents to endear your brand

What draws consumers to a brand in Singapore? Tara Hirebet the former Asia Pacific head of trendwatching.com, looks at top brands in the country and offers insight about local trends that marketers could leverage for building better bonds with potential customers on the affluent island.

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