Search results for "event marketing"

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Photos: Women Leading Change event in Singapore
Aug 21, 2017
Staff Writer

Photos: Women Leading Change event in Singapore

On 15 August Campaign Asia-Pacific and Maxus hosted the latest Women Leading Change event in Singapore, welcoming women, men and everyone in between to discuss men’s opportunity in eliminating gender bias.

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Mining a deep content library for marketing
Aug 14, 2017
Staff Writer

Mining a deep content library for marketing

iQIYI entertains 540 million Chinese netizens and demand is growing. With it comes even more integrative entertainment marketing opportunities.

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Are you using the metrics that matter in your mobile marketing?
Jan 8, 2018
Staff Writer

Are you using the metrics that matter in your mobile marketing?

The shortcomings of the click come to light as new, meaningful campaign metrics make their way into ROIs.

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One click away: Alibaba's data marketing suite
Aug 14, 2017
Staff Writer

One click away: Alibaba's data marketing suite

Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.

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Tencent Social Ads charge up global markets with China innovations
Jun 8, 2017
Staff Writer

Tencent Social Ads charge up global markets with China innovations

The new era of mobile social is heralded by Chinese innovation—Tencent leads from the front in the push for creative leadership.

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Photos: Programmatic Summit in Tokyo
Jul 18, 2017
Staff Writer

Photos: Programmatic Summit in Tokyo

Photos from Tokyo's inaugural event, exploring the fast-developing programmatic landscape of Japan.

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'Advancing New Possibilities' the focus of AdAsia Bali 2017
May 8, 2017
Staff Writer

'Advancing New Possibilities' the focus of AdAsia Bali 2017

Former UN Secretary General, Kofi Annan, to address the theme of positive change amongst an inspiring lineup of speakers

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Vivo is beating giants at the global game
Jun 5, 2017
Staff Writer

Vivo is beating giants at the global game

Laser-focused on capturing the sports community, smartphone brand Vivo scores a hat-trick—announcing its sponsorship of the next two FIFA World Cups, plus NBA China and e-sports

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WE Brands in Motion: China Breakfast Briefing
Sep 12, 2017
Staff Writer

WE Brands in Motion: China Breakfast Briefing

On September 12, Campaign Asia-Pacific and WE explored how to navigate the forces impacting brands in China

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4 tech leaders who upgraded our digital fluency
Apr 12, 2017
Staff Writer

4 tech leaders who upgraded our digital fluency

We spotlight the four outstanding women (from a shortlist of 14) who took home Women Leading Change Awards in the Tech Leader category

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9 pieces of programmatic advice every advertiser should take to heart
Jun 8, 2017
Staff Writer

9 pieces of programmatic advice every advertiser should take to heart

With consumer platforms, strategy and formats changing rapidly in response to programmatic Campaign Asia takes stock of sage advice from advertising leaders from the last year

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China’s media: a matter of craftsmanship
Jun 6, 2017
Staff Writer

China’s media: a matter of craftsmanship

This year’s Cannes Lions bespoke sessions will reveal consumer insights from the experts on China’s advertising frontlines

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Cloud solutions greater than the whole
Aug 14, 2017
Staff Writer

Cloud solutions greater than the whole

Stacking solutions in the cloud will simplify integration and is an essential step for marketers to crunch big data faster.

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Fox 'walkers' are eating brains and boosting brands
Nov 13, 2017
Staff Writer

Fox 'walkers' are eating brains and boosting brands

There’s a reason why horror flicks continue to fill theatres and TV content queues, and brands can tap into those same urges.

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How Disney delivered immersive storytelling to engage audiences on mobile
Oct 23, 2017
Staff Writer

How Disney delivered immersive storytelling to engage audiences on mobile

For the latest Pirates of the Caribbean: Dead Men Tell No Tales mobile campaign, Disney took the traditional trailer to a whole new level.

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The case for location-based credibility
Aug 7, 2017
Staff Writer

The case for location-based credibility

Where your content is seen is just as important as what it says.

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The truth about doctors: global study reveals impact of rapid technology changes on medical industry
Jun 5, 2017
Staff Writer

The truth about doctors: global study reveals impact of rapid technology changes on medical industry

McCann Health study finds 50 percent of doctors across Asia-Pacific consider empathy their greatest resource and a key factor in future-proofing their role in society

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LEO Digital Network’s hot shop sparks creative flame
Jun 19, 2017
Staff Writer

LEO Digital Network’s hot shop sparks creative flame

MATCH is flipping the traditional ad agency model with new flavour, freedom of expression, and a focus on clients

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Photos: Programmatic Breakfast Briefing in Hong Kong
Jul 18, 2017
Staff Writer

Photos: Programmatic Breakfast Briefing in Hong Kong

Packed with thought-leadership, the morning sessions gave attendees the opportunity to learn more about the customer journey, and how programmatic is impacting the marketing industry.

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The Xiaomi data pivot
Aug 14, 2017
Staff Writer

The Xiaomi data pivot

The IoT innovator enters the martech field with its new data platform drawing on over 200 million customer database.

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