On 15 August Campaign Asia-Pacific and Maxus hosted the latest Women Leading Change event in Singapore, welcoming women, men and everyone in between to discuss men’s opportunity in eliminating gender bias.
iQIYI entertains 540 million Chinese netizens and demand is growing. With it comes even more integrative entertainment marketing opportunities.
The shortcomings of the click come to light as new, meaningful campaign metrics make their way into ROIs.
Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.
The new era of mobile social is heralded by Chinese innovation—Tencent leads from the front in the push for creative leadership.
Photos from Tokyo's inaugural event, exploring the fast-developing programmatic landscape of Japan.
Former UN Secretary General, Kofi Annan, to address the theme of positive change amongst an inspiring lineup of speakers
Laser-focused on capturing the sports community, smartphone brand Vivo scores a hat-trick—announcing its sponsorship of the next two FIFA World Cups, plus NBA China and e-sports
On September 12, Campaign Asia-Pacific and WE explored how to navigate the forces impacting brands in China
We spotlight the four outstanding women (from a shortlist of 14) who took home Women Leading Change Awards in the Tech Leader category
With consumer platforms, strategy and formats changing rapidly in response to programmatic Campaign Asia takes stock of sage advice from advertising leaders from the last year
This year’s Cannes Lions bespoke sessions will reveal consumer insights from the experts on China’s advertising frontlines
Stacking solutions in the cloud will simplify integration and is an essential step for marketers to crunch big data faster.
There’s a reason why horror flicks continue to fill theatres and TV content queues, and brands can tap into those same urges.
For the latest Pirates of the Caribbean: Dead Men Tell No Tales mobile campaign, Disney took the traditional trailer to a whole new level.
Where your content is seen is just as important as what it says.
The truth about doctors: global study reveals impact of rapid technology changes on medical industry
McCann Health study finds 50 percent of doctors across Asia-Pacific consider empathy their greatest resource and a key factor in future-proofing their role in society
MATCH is flipping the traditional ad agency model with new flavour, freedom of expression, and a focus on clients
Packed with thought-leadership, the morning sessions gave attendees the opportunity to learn more about the customer journey, and how programmatic is impacting the marketing industry.
The IoT innovator enters the martech field with its new data platform drawing on over 200 million customer database.