New study interviewing business leaders highlights Singapore as the global marketing hub of the future.
Marketers have a very costly blindspot when it comes to consumers over 50, according to a report from WPP AUNZ.
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
TOP OF THE CHARTS: Salesforce's latest study highlights the growing integration of marketing with other business units, and the increasing influence of AI and privacy concerns.
TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.
TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.
Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.
SINGAPORE - As befits a party thrown by a giant of social networking, Facebook's reception for Spikes Asia last night drew an impressive crowd for any night of the week, let alone a Sunday evening in Singapore.
Video has become an important medium for brand marketing but adoption is still low, especially in Asia-Pacific. We asked the industry experts why and what’s taking it so long.
From more collaborative thinking to enhanced cooling systems, the industry is set to upgrade.
Marketers must do more to increase appreciation of the business value of their work.
First Coca-Cola dropped cans from the sky, and now realtors are using drones to market homes. But just how far can it go as a marketing tool?
Sometimes, it's not you, it's them. You made a go of it, you did your best, but things... just didn't work out. Here are five of the year's biggest industry breakups.
MARKETERS FORUM: As mobile finally becomes ubiquitous and technology platforms for native advertising, programmatic buying and online videos mature, the message matters more than ever.
Fears of ad blocking and the rise of advertising aversion have helped build the hype around branded content. But is it effective enough to be marketing’s legendary silver bullet?
HONG KONG - Financial services marketing is on the cusp of transformation. From fintech and mobile experiences to modern compliance and millennials, here are eight takeaways from Campaign’s Financial Services Marketing thought leadership event yesterday.
MEDIA DEBATE: Content marketing is the buzzword of the moment. We asked experts to share what distinguishes an effective and sustainable strategy from a flash in the pan moment.
MEDIA TALK: Crowdfunding gets the user literally invested in a product. Can brands use this method to heighten levels of consumer engagement?
SINGAPORE - From mad men to unruly cowboys, whisky has an unmistakably masculine reputation in popular culture, but its makers and marketers are far less gender-focused. Mark Sandys, category director for whisky and reserve at Diageo, talks about the female growth market in Asia-Pacific.
Corporate responsibility is about much more than an annual donation. We ask Asia-Pacific’s marketers about the importance of using their reach to help consumers live sustainably.