Search results for "event marketing"

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Singapore the Silicon Valley of marketing: Accenture
Jul 1, 2019
Staff Reporters

Singapore the Silicon Valley of marketing: Accenture

New study interviewing business leaders highlights Singapore as the global marketing hub of the future.

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Over-50s spend most of the money, and they hate your marketing
Oct 27, 2019
Staff Reporters

Over-50s spend most of the money, and they hate your marketing

Marketers have a very costly blindspot when it comes to consumers over 50, according to a report from WPP AUNZ.

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How adspend varies by medium across APAC markets: Warc
Oct 20, 2019
Staff Reporters

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

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Marketing now the foundation of CX: Salesforce
Mar 18, 2019
Staff Reporters

Marketing now the foundation of CX: Salesforce

TOP OF THE CHARTS: Salesforce's latest study highlights the growing integration of marketing with other business units, and the increasing influence of AI and privacy concerns.

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Marketing for Ramadan? Put your money in mobile, research says
May 2, 2019
Staff Reporters

Marketing for Ramadan? Put your money in mobile, research says

TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.

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Proving ROI, measurement biggest problems for APAC marketers: Kantar
Oct 9, 2018
Staff Reporters

Proving ROI, measurement biggest problems for APAC marketers: Kantar

TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.

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Download the 2018 marketing and communications Agency Family Tree
Mar 25, 2018
Staff Reporters

Download the 2018 marketing and communications Agency Family Tree

Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.

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Facebook reception kicks off Spikes Nights events
Sep 16, 2012
Staff Reporters

Facebook reception kicks off Spikes Nights events

SINGAPORE - As befits a party thrown by a giant of social networking, Facebook's reception for Spikes Asia last night drew an impressive crowd for any night of the week, let alone a Sunday evening in Singapore.

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The drag on adopting video marketing
Mar 10, 2016
Staff Reporters

The drag on adopting video marketing

Video has become an important medium for brand marketing but adoption is still low, especially in Asia-Pacific. We asked the industry experts why and what’s taking it so long.

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12 innovations that will reshape marketing
Aug 11, 2015
Staff Reporters

12 innovations that will reshape marketing

From more collaborative thinking to enhanced cooling systems, the industry is set to upgrade.

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Non marketers think marketing is fluffy...and it's our fault: The Economist at Cannes
Jun 23, 2016
Staff Reporters

Non marketers think marketing is fluffy...and it's our fault: The Economist at Cannes

Marketers must do more to increase appreciation of the business value of their work.

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Drones: Gimmick or real marketing potential?
Jan 27, 2015
Staff Reporters

Drones: Gimmick or real marketing potential?

First Coca-Cola dropped cans from the sky, and now realtors are using drones to market homes. But just how far can it go as a marketing tool?

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Best of 2015: 5 big APAC market exits
Dec 14, 2015
Staff Reporters

Best of 2015: 5 big APAC market exits

Sometimes, it's not you, it's them. You made a go of it, you did your best, but things... just didn't work out. Here are five of the year's biggest industry breakups.

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Content marketing to define 2014
Feb 25, 2014
Staff Reporters

Content marketing to define 2014

MARKETERS FORUM: As mobile finally becomes ubiquitous and technology platforms for native advertising, programmatic buying and online videos mature, the message matters more than ever.

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MARKETERS FORUM: Branded content is good, but not a silver bullet
May 18, 2016
Staff Reporters

MARKETERS FORUM: Branded content is good, but not a silver bullet

Fears of ad blocking and the rise of advertising aversion have helped build the hype around branded content. But is it effective enough to be marketing’s legendary silver bullet?

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8 things financial-service marketers need to start innovating
Nov 5, 2015
Staff Reporters

8 things financial-service marketers need to start innovating

HONG KONG - Financial services marketing is on the cusp of transformation. From fintech and mobile experiences to modern compliance and millennials, here are eight takeaways from Campaign’s Financial Services Marketing thought leadership event yesterday.

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Content marketing: Plan and measure for effectiveness
Aug 5, 2014
Staff Reporters

Content marketing: Plan and measure for effectiveness

MEDIA DEBATE: Content marketing is the buzzword of the moment. We asked experts to share what distinguishes an effective and sustainable strategy from a flash in the pan moment.

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Crowdfunding's potential as a marketing tool
Mar 25, 2014
Staff Reporters

Crowdfunding's potential as a marketing tool

MEDIA TALK: Crowdfunding gets the user literally invested in a product. Can brands use this method to heighten levels of consumer engagement?

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Women and whisky: Diageo's gender-neutral marketing formula
Apr 22, 2014
Staff Reporters

Women and whisky: Diageo's gender-neutral marketing formula

SINGAPORE - From mad men to unruly cowboys, whisky has an unmistakably masculine reputation in popular culture, but its makers and marketers are far less gender-focused. Mark Sandys, category director for whisky and reserve at Diageo, talks about the female growth market in Asia-Pacific.

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Marketers forum: Brands enable consumers to live green
May 18, 2014
Staff Reporters

Marketers forum: Brands enable consumers to live green

Corporate responsibility is about much more than an annual donation. We ask Asia-Pacific’s marketers about the importance of using their reach to help consumers live sustainably.

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