ASIA-PACIFIC - Growing online video viewership is driving advertisers in the US and Europe to spend more ad dollars on streaming video content, but in Asia-Pacific the medium is seen as promising but not yet fully developed.
SINGAPORE - Real-time marketing is still a relatively new concept, especially in Asia, but marketers here are beginning to figure out what real-time marketing is and how to make it work.
Lisa Johnson, Asia director of GMR Marketing, talks about how sports marketing is evolving in Asia and where smart brands should be looking to invest.
SINGAPORE – Sparkline, a web and mobile data analytics start-up, recently launched in Singapore. Managing partner and co-founder Aleetza Senn spoke to Campaign Asia-Pacific about the company’s approach, the data challenges businesses face and sector opportunities in Singapore.
SINGAPORE - Fewer than 10 per cent of top marketing and IT executives believe collaboration between their corporate functions is sufficient, according to a study by Accenture.
ASIA PACIFIC – In Asia-Pacific, consumers’ online shopping habits are shifting from PC to smartphone, led by emerging markets such as Indonesia and Thailand, while China remains the region’s most prolific market for online shopping, according to the MasterCard Online Shopping Survey.
CHINA - Campaign Asia-Pacific spoke to Chris Deri, CEO of Burson-Marsteller China, about the recently launched Burson-Marsteller Leadership Institute and why PR should take the lead in offering leadership training for communications practitioners in China.
ASIA PACIFIC - As popular as MMA (mixed martial arts) events have become, the region's two major organisers see no upper limit on their growth and are outlining ambitious plans for the next couple of years.
When ImpactAsia, an independent PR firm based in Hong Kong, was looking to open an office in Singapore at the end of 2008, Kate O’Shea and Amy Wright, who were both working at Grayling Singapore at that time, saw the opportunity.
ASIA PACIFIC - While some brands are still using YouTube as little more than a place to post their TV ads, others are finding better ways to use the medium to connect with their customers. Here, Campaign Asia-Pacific highlights three brands using YouTube effectively and talks to them about how they make the world's favourite video site work for them.
ASIA PACIFIC - As brands increasingly seek integrated approaches to campaigns and marketing strategies, PR agencies have been revamping their organisations in order to meet clients’ changing needs, as well as attract more varied talent.
SECTOR STUDY: Evolving tastes and a government crackdown on extravagance have ended the Swiss watch joyride in China. What can local and foreign brands do to build loyalty.
ASIA PACIFIC – Tighter integration with video and e-commerce figure large on the social media landscape for marketers in 2014. The time for collecting followers has passed; utilise social mediums to turn interactions into transactions.
SECTOR STUDY: With two-thirds of parents in the region spending money on supplemental classes for their children, educational brands including Kumon and Eye Level are enjoying strong growth.
Campaign Asia-Pacific speaks with Kevin Mintaraga, co-founder of Jakarta-based Magnivate (now XM Gravity) about the quick rise of his company, the future of digital and mobile advertising in Indonesia and attracting and retaining digital talent.
HONG KONG – A majority of people in China (91 per cent) and India (82 per cent) want brands to be more open and sharing, but about 75 per cent think brands are doing it wrong, according to a new Edelman consumer study.
SINGAPORE - As second-screen adoption soars, brands need to rethink how they engage with consumers on the mobile platform.
AUDIENCE TARGETING: Brands looking to sustain growth by tapping into rural areas cannot rely on clever digital marketing to reach their target audience.
ASIA PACIFIC - Organisations in the region risk failure in a social media crisis unless they stop sidelining their corporate communications teams and give them a seat in the boardroom.
AUSTRALASIA - Leaders from two successful independent media agencies, Match Media in Australia and Open Communications in New Zealand, tell Campaign Asia-Pacific why independents are taking the lead in the two markets and how they aim to maintain their success.