Search results for "event marketing"

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Live-event video an attractive but untapped brand platform in Asia
Mar 17, 2013
Sophie Chen

Live-event video an attractive but untapped brand platform in Asia

ASIA-PACIFIC - Growing online video viewership is driving advertisers in the US and Europe to spend more ad dollars on streaming video content, but in Asia-Pacific the medium is seen as promising but not yet fully developed.

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Real-time marketing: Real advice and real examples
Jun 5, 2013
Sophie Chen

Real-time marketing: Real advice and real examples

SINGAPORE - Real-time marketing is still a relatively new concept, especially in Asia, but marketers here are beginning to figure out what real-time marketing is and how to make it work.

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Sports-marketing opportunities growing at grassroots level: GMR’s Lisa Johnson
Mar 25, 2013
Sophie Chen

Sports-marketing opportunities growing at grassroots level: GMR’s Lisa Johnson

Lisa Johnson, Asia director of GMR Marketing, talks about how sports marketing is evolving in Asia and where smart brands should be looking to invest.

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Data and analytics are integral to marketing strategy: Sparkline
Nov 25, 2013
Sophie Chen

Data and analytics are integral to marketing strategy: Sparkline

SINGAPORE – Sparkline, a web and mobile data analytics start-up, recently launched in Singapore. Managing partner and co-founder Aleetza Senn spoke to Campaign Asia-Pacific about the company’s approach, the data challenges businesses face and sector opportunities in Singapore.

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Disconnect between CMOs and CIOs in Asia-Pacific threatens marketing effectiveness: Accenture
Aug 28, 2013
Sophie Chen

Disconnect between CMOs and CIOs in Asia-Pacific threatens marketing effectiveness: Accenture

SINGAPORE - Fewer than 10 per cent of top marketing and IT executives believe collaboration between their corporate functions is sufficient, according to a study by Accenture.

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Emerging markets lead smartphone shopping in Asia-Pacific: MasterCard
Mar 19, 2013
Sophie Chen

Emerging markets lead smartphone shopping in Asia-Pacific: MasterCard

ASIA PACIFIC – In Asia-Pacific, consumers’ online shopping habits are shifting from PC to smartphone, led by emerging markets such as Indonesia and Thailand, while China remains the region’s most prolific market for online shopping, according to the MasterCard Online Shopping Survey.

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INTERVIEW: Burson-Marsteller China CEO on marketing communications in China
Sep 13, 2012
Sophie Chen

INTERVIEW: Burson-Marsteller China CEO on marketing communications in China

CHINA - Campaign Asia-Pacific spoke to Chris Deri, CEO of Burson-Marsteller China, about the recently launched Burson-Marsteller Leadership Institute and why PR should take the lead in offering leadership training for communications practitioners in China.

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Promoters lay out aggressive growth plans for mixed martial arts
Apr 21, 2013
Sophie Chen

Promoters lay out aggressive growth plans for mixed martial arts

ASIA PACIFIC - As popular as MMA (mixed martial arts) events have become, the region's two major organisers see no upper limit on their growth and are outlining ambitious plans for the next couple of years.

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PR PROFILE: AKA Asia shows girl power in the heart of competition
Feb 5, 2013
Sophie Chen

PR PROFILE: AKA Asia shows girl power in the heart of competition

When ImpactAsia, an independent PR firm based in Hong Kong, was looking to open an office in Singapore at the end of 2008, Kate O’Shea and Amy Wright, who were both working at Grayling Singapore at that time, saw the opportunity.

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Effective use of YouTube
Sep 8, 2013
Sophie Chen

Effective use of YouTube

ASIA PACIFIC - While some brands are still using YouTube as little more than a place to post their TV ads, others are finding better ways to use the medium to connect with their customers. Here, Campaign Asia-Pacific highlights three brands using YouTube effectively and talks to them about how they make the world's favourite video site work for them.

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PR agencies adjust identities for digital times
Sep 23, 2013
Sophie Chen

PR agencies adjust identities for digital times

ASIA PACIFIC - As brands increasingly seek integrated approaches to campaigns and marketing strategies, PR agencies have been revamping their organisations in order to meet clients’ changing needs, as well as attract more varied talent.

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Times are changing for luxury watch brands
Aug 25, 2013
Sophie Chen

Times are changing for luxury watch brands

SECTOR STUDY: Evolving tastes and a government crackdown on extravagance have ended the Swiss watch joyride in China. What can local and foreign brands do to build loyalty.

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Social media: Still growing but brands need to avoid becoming too static
Jan 28, 2014
Sophie Chen

Social media: Still growing but brands need to avoid becoming too static

ASIA PACIFIC – Tighter integration with video and e-commerce figure large on the social media landscape for marketers in 2014. The time for collecting followers has passed; utilise social mediums to turn interactions into transactions.

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'Enrichment' classes a lucrative business in Asia-Pacific
Apr 16, 2013
Sophie Chen

'Enrichment' classes a lucrative business in Asia-Pacific

SECTOR STUDY: With two-thirds of parents in the region spending money on supplemental classes for their children, educational brands including Kumon and Eye Level are enjoying strong growth.

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Q&A: XM Gravity’s Kevin Mintaraga on digital advertising in Indonesia
Jan 10, 2013
Sophie Chen

Q&A: XM Gravity’s Kevin Mintaraga on digital advertising in Indonesia

Campaign Asia-Pacific speaks with Kevin Mintaraga, co-founder of Jakarta-based Magnivate (now XM Gravity) about the quick rise of his company, the future of digital and mobile advertising in Indonesia and attracting and retaining digital talent.

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Consumers in China, India want more sharing by brands: Edelman
Oct 17, 2013
Sophie Chen

Consumers in China, India want more sharing by brands: Edelman

HONG KONG – A majority of people in China (91 per cent) and India (82 per cent) want brands to be more open and sharing, but about 75 per cent think brands are doing it wrong, according to a new Edelman consumer study.

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Brands need to create sustainable mobile services: ad:tech Singapore
Jun 13, 2013
Sophie Chen

Brands need to create sustainable mobile services: ad:tech Singapore

SINGAPORE - As second-screen adoption soars, brands need to rethink how they engage with consumers on the mobile platform.

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Roads less travelled reach rural consumers
Jul 29, 2013
Sophie Chen

Roads less travelled reach rural consumers

AUDIENCE TARGETING: Brands looking to sustain growth by tapping into rural areas cannot rely on clever digital marketing to reach their target audience.

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Brands risk a crisis when they sideline communications teams
Nov 7, 2013
Sophie Chen

Brands risk a crisis when they sideline communications teams

ASIA PACIFIC - Organisations in the region risk failure in a social media crisis unless they stop sidelining their corporate communications teams and give them a seat in the boardroom.

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Why independent media agencies win favour in Australia and New Zealand
Dec 19, 2013
Sophie Chen

Why independent media agencies win favour in Australia and New Zealand

AUSTRALASIA - Leaders from two successful independent media agencies, Match Media in Australia and Open Communications in New Zealand, tell Campaign Asia-Pacific why independents are taking the lead in the two markets and how they aim to maintain their success.

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