Search results for "event marketing"

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Breaking the internet, Chinese style
Nov 15, 2016
Jenny Chan 陳詠欣, Simon Young

Breaking the internet, Chinese style

CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.

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Turning on the money (live) stream
May 4, 2017
Simon Young

Turning on the money (live) stream

DIGITAL CHINA: As brands become braver at livestreaming, here are the best practices already proving lucrative for certain Chinese companies—and the rise of live e-shopping.

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