Search results for "event marketing"

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Advertising Week: What have we learned?
Oct 5, 2014
Sarah Shearman

Advertising Week: What have we learned?

With Advertising Week done and dusted, and attendees leaving the bright light chaos of Times Square to the tourists, what have been the major themes to emerge from the event? (Clue: This year, we’re not calling it the ‘Year of the Mobile’).

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Will Facebook's News Feed restrictions shackle brands?
Nov 23, 2014
Sarah Shearman

Will Facebook's News Feed restrictions shackle brands?

Industry roundtable: What does Facebook's plan to throttle back promotional Pages searches mean to the advertising industry? Campaign asked four industry insiders—Rob Norman, Cristin Jordan, Joe McCaffrey and Irfan Kamal—for their views of the new social landscape

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Is it time for brands to take Snapchat seriously?
Feb 24, 2015
Sarah Shearman

Is it time for brands to take Snapchat seriously?

From Campaign US: Isobar US, BBH New York, Big Spaceship, DigitasLBi San Francisco and Tribal Worldwide New York discuss the opportunities and pitfalls on the social sharing app.

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Women creatives: 'Don't wait for approval, write your own approval sheet'
Oct 6, 2014
Sarah Shearman

Women creatives: 'Don't wait for approval, write your own approval sheet'

NEW YORK - Charlotte Beers, former chairman and CEO of Ogilvy & Mather Worldwide, told an Advertising Week audience that women need to worry less about being popular than being persuasive.

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