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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment
Oct 30, 2019
Sara Spary

How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

Earlier this decade, parents were shunning Barbie because they didn't see her as a good role model for girls. That has now changed, according to Barbie's brand chief.

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Coke online director: Brands need to take out the digital trash
Nov 19, 2014
Sara Spary

Coke online director: Brands need to take out the digital trash

European online director said brands must keep their virtual worlds clean and clutter-free.

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