Search results for "event marketing"

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Toy stories: Agencies invest in tech innovation
Jul 6, 2014
Robert Clark

Toy stories: Agencies invest in tech innovation

Some have started their own technology labs, others have launched incubators for startups to develop non-client sponsored ideas.

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Micro segments: Connecting via niche online platforms
Mar 14, 2016
Robert Clark

Micro segments: Connecting via niche online platforms

Brands and marketers are joining special-interest online communities to get close to customers and drive conversation.

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Wearable devices: The next great frontier
Oct 5, 2014
Robert Clark

Wearable devices: The next great frontier

Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.

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China pushes MNCs to deliver more
Sep 10, 2014
Robert Clark

China pushes MNCs to deliver more

ASIA's TOP 1000 BRANDS: As consumers become ever more discerning, so local brands increase the level of competition with more sophisticated products.

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Time is money: Getting the measure of video
Oct 20, 2015
Robert Clark

Time is money: Getting the measure of video

With online video eating up an increasing portion of ad budgets, the race is on to develop better metrics of audience impact.

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Creating a buzz through viral can be contagious
Jul 21, 2013
Robert Clark

Creating a buzz through viral can be contagious

The digital-driven phenomenon has changed the way that ads get made, how agencies work and the type of talent that they hire.

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SEM helps brands to minimise the damage
Mar 6, 2014
Robert Clark

SEM helps brands to minimise the damage

New tools allow companies to position themselves ahead of controversies and to respond to them when they erupt in real time.

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Innovation: Agencies take lead in funding new ideas
Sep 18, 2013
Robert Clark

Innovation: Agencies take lead in funding new ideas

Tired of waiting for marketers to get on board, agencies are mobilising the brands by breaking down the cost barrier to adoption.

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