Search results for "event marketing"

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For DAN's new APAC CEO Ashish Bhasin, the sequel is where the plot thickens
Sep 15, 2019
Prasad Sangameshwaran

For DAN's new APAC CEO Ashish Bhasin, the sequel is where the plot thickens

The career trajectory of Ashish Bhasin, the newly appointed CEO of DAN APAC, shows that it's possible to have a longer and more impactful second innings in advertising.

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Mar 5, 2019
Prasad Sangameshwaran

"We are preparing for hyper-personalisation on the large screen": Nikki Mendonca, Accenture

In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.

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India's top local brands
Jul 28, 2019
Prasad Sangameshwaran

India's top local brands

Local brands tend to cool off, but their story is far from over.

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The big interview with Ogilvy's John Seifert:
Nov 12, 2018
Prasad Sangameshwaran

The big interview with Ogilvy's John Seifert: "I am not even sure if I would have been hired today"

In a freewheeling chat with Campaign India, John Seifert, global CEO of Ogilvy, speaks on a wide range of topics, from his unfinished hunt for a global CCO to keeping pace with change for both agencies and clients.

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Tech dominates India's top 100 brands, FMCG names struggle
Jul 28, 2019
Raahil Chopra, Prasad Sangameshwaran

Tech dominates India's top 100 brands, FMCG names struggle

An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?

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India's top local brands
Jul 22, 2018
Prasad Sangameshwaran

India's top local brands

In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.

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India's top 100 brands for 2018
Jul 22, 2018
Prasad Sangameshwaran

India's top 100 brands for 2018

Consumer electronics and shopping brands dominate India's top 10, with other brand moves indicating Indians aren't prioritising health yet to the extent some headlines might suggest.

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