Search results for "event marketing"

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Hall of shame: More multicultural brand blunders
Feb 8, 2017
Mike Fromowitz

Hall of shame: More multicultural brand blunders

It’s baffling how often even major companies continue to get their messages wrong.

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Our risky obsession with digital
Mar 12, 2017
Mike Fromowitz

Our risky obsession with digital

I'm a big fan of digital marketing. But I fear we're losing the art form that is strategy coupled with creativity.

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Euphemania: The art of not saying what you mean
Oct 16, 2016
Mike Fromowitz

Euphemania: The art of not saying what you mean

Euphemisms are endemic—in product descriptions, job descriptions and industry jargon. Mike Fromowitz makes an argument for simplicity and clarity.

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The sad state of advertising agency morale
Jan 2, 2017
Mike Fromowitz

The sad state of advertising agency morale

Mike Fromowitz describes the problem and offers 10 principles to improve it.

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