Search results for "event marketing"

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Profile: Gap China marketing head Grace Wong
May 29, 2011
Michael O'Neill

Profile: Gap China marketing head Grace Wong

Grace Wong, senior director, head of marketing, Gap China, on her passion for Gap and her mission to share this with Chinese consumers.

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Profile: Richemont’s regional marketer Nicolas Brindjonc
Feb 23, 2011
Michael O'Neill

Profile: Richemont’s regional marketer Nicolas Brindjonc

Charged with marketing the many and varied brands under Richemont’s luxury umbrella, Nicolas Brindjonc tells Michael O’Neill about the challenges he faces.

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Profile: Philips China chief marketing officer Boon Lai
Mar 28, 2011
Michael O'Neill

Profile: Philips China chief marketing officer Boon Lai

Philips chief marketing officer for China Boon Lai on how he is using his Western and Asian learnings to push the Philips brand forward in the hugely competitive mainland China market.

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Profile: Regional markteing chief of Diageo James Thompson
Nov 10, 2010
Michael O'Neill

Profile: Regional markteing chief of Diageo James Thompson

Diageo’s regional marketing chief James Thompson is setting higher goals, and having faith in in risk-taking and risk takers.

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Agencies urged to answer lower tier expansion in China
Apr 3, 2011
Michael O'Neill

Agencies urged to answer lower tier expansion in China

As lower tier cities in China become increasingly wealthy and consumer conscious, agencies must shift their operations.

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Meet the new Muslim consumer
Oct 5, 2010
Michael O'Neill

Meet the new Muslim consumer

While there is no doubting the potential of the Muslim market in Asia, it nonetheless needs to be handled with great care.

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Social networks enters the China mainstream
Jul 29, 2010
Michael O'Neill

Social networks enters the China mainstream

Over the past few years, Chinese social networking sites (SNS) have matured from Facebook-clones to sophisticated sites that are setting a global standard in terms of monetising their content and providing a mature platform for brands.

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Social networks enters the China mainstream
Jul 29, 2010
Michael O'Neill

Social networks enters the China mainstream

Over the past few years, Chinese social networking sites (SNS) have matured from Facebook-clones to sophisticated sites that are setting a global standard in terms of monetising their content and providing a mature platform for brands.

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Agencies look local but where are all the Asian faces?
Dec 13, 2010
Michael O'Neill

Agencies look local but where are all the Asian faces?

Agencies may stress the importance of diverse leadership, yet the region's CEOs are still almost exclusively Western males.

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Tough Times Dampen Salary Expectations
Jan 28, 2009
Michael O'Neill

Tough Times Dampen Salary Expectations

Double-digit salary hikes are a thing of the past, for the time being at least.

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Profile: President of Asia-Pacific for Haier Philip Carmichael
Oct 7, 2010
Michael O'Neill

Profile: President of Asia-Pacific for Haier Philip Carmichael

President of Asia-Pacific for Haier, Philip Carmichael, is helping China's ambitious appliances giant create a global brand.

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Agency Report Card: Creative agencies in 2009
Jun 15, 2010
Michael O'Neill

Agency Report Card: Creative agencies in 2009

ASIA-PACIFIC - Weighing up performance in a year of accountability, the annual report cards show Ogilvy maintain their position at the top. Here follows an assessment (mark out of 10) of the region's top 23 creative networks.

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Challenging Times For Japan's Iconic Brands
Apr 22, 2009
Michael O'Neill

Challenging Times For Japan's Iconic Brands

Global market pressures and a changing consumer market at home are forcing Japan's biggest brands into a major rethink of what they stand for, writes Michael O'Neill

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Creative profile: Leo Burnett's collaborative approach
Jan 27, 2011
Michael O'Neill

Creative profile: Leo Burnett's collaborative approach

Agencies are opting to eliminate the regional ECD role and instead have focused teams of creatives working across a number of sub-regions.

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All about webisodes and branded content
Aug 5, 2010
Michael O'Neill

All about webisodes and branded content

Webisodes are increasingly used in Asia by media agencies as branded content vehicles for clients as they prove ideal for reaching customers.

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All about webisodes and branded content
Aug 5, 2010
Michael O'Neill

All about webisodes and branded content

Webisodes are increasingly used in Asia by media agencies as branded content vehicles for clients as they prove ideal for reaching customers.

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INSIGHT: DDB opts for new creative approach in China
May 15, 2011
Michael O'Neill

INSIGHT: DDB opts for new creative approach in China

In a bid to provide clients with a genuinely collaborative offering, DDB China has introduced a three-pronged attack to its creative team.

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Agency Report Card: Media agencies in 2009
Jun 16, 2010
Michael O'Neill

Agency Report Card: Media agencies in 2009

ASIA-PACIFIC - Weighing up performance in a year of accountability, the annual report cards show Mindshare maintain their position at the top. Here follows an assessment (mark out of 10) of the region's top 12 media networks.

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