Search results for "event marketing"

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Sports drink: Widening the appeal across Asia
Jun 28, 2010
Michael Hoare

Sports drink: Widening the appeal across Asia

No longer the preserve of athletes, sports drinks are widening their appeal across Asia to become a daily supplement that enables people to live life to the full.

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Hong Kong: Preparing for the long term
Jun 29, 2010
Michael Hoare

Hong Kong: Preparing for the long term

Marketers focused on value and the importance of saving in an uncertain climate.

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Auto brands driving buzz
Jun 15, 2010
Michael Hoare

Auto brands driving buzz

Enthusiastic Chinese consumers are setting the stage for brands to embed themselves in online conversations.

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Cameras: Mobilising the amateurs in Asia
Jun 29, 2010
Michael Hoare

Cameras: Mobilising the amateurs in Asia

Camera brands are enjoying growth in Asia by offering increasingly sophisticated equipment in attractive and accessible packaging, but distinction remains a challenge.

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China: Conscientious growth
Jun 29, 2010
Michael Hoare

China: Conscientious growth

China's consumers may appear to want it all, but they are maturing fast and are more environmentally conscious than many marketers imagine.

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Malaysia: Value takes precedence
Jun 29, 2010
Michael Hoare

Malaysia: Value takes precedence

Tactical campaigns dominated as consumers gravitated to the best offer.

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