Search results for "event marketing"

Articles: 14 Results Filter results»
Order By: Relevant | Latest
Premium
Marketing Macau's mega-hotels
Apr 22, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

Premium
Marketers no longer lost in neural machine translation
Jul 4, 2018
Matthew Keegan

Marketers no longer lost in neural machine translation

With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.

Premium
A year to Tokyo 2020: which brands will win the Games?
Jul 22, 2019
Matthew Keegan

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

Premium
Five key KOL trends in China for 2019
Mar 14, 2019
Matthew Keegan

Five key KOL trends in China for 2019

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

Premium
Beyond theory: is blockchain a legitimate weapon to fight ad fraud?
Oct 28, 2019
Matthew Keegan

Beyond theory: is blockchain a legitimate weapon to fight ad fraud?

Blockchain has been heralded as a potential panacea for the ad industry’s fraud problem, but how much of a practical solution is it?

Premium
Will APAC advertising ever tackle its disability deficit?
Jan 1, 2019
Matthew Keegan

Will APAC advertising ever tackle its disability deficit?

Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?

Premium
Cannes, culture and the state of Chinese creativity
Jun 4, 2018
Matthew Keegan

Cannes, culture and the state of Chinese creativity

China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?

Premium
Have social 'likes' lost their value?
May 3, 2018
Matthew Keegan

Have social 'likes' lost their value?

In an ever-shifting social media landscape, we explore the current value of social interactions and how brands can use them to more effectively engage with their audiences.

Premium
‘Brushing’ up on the fake review problem in Asia
Oct 14, 2019
Matthew Keegan

‘Brushing’ up on the fake review problem in Asia

As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.

Premium
Driving results from first and second-party data
Jan 21, 2019
Matthew Keegan

Driving results from first and second-party data

As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.

Premium
Can China’s 'little fresh meat' deliver big brand results?
Oct 28, 2018
Matthew Keegan

Can China’s 'little fresh meat' deliver big brand results?

With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.

Premium
The app-eal of in-app advertising in Asia
Oct 15, 2017
Matthew Keegan

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

Premium
'Human-like' voice search a major brand asset — if properly deployed
Nov 5, 2018
Matthew Keegan

'Human-like' voice search a major brand asset — if properly deployed

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

Premium
Neuromarketing: Ad gurus who do the voodoo based on what you view
Apr 4, 2017
Matthew Keegan

Neuromarketing: Ad gurus who do the voodoo based on what you view

The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.

Filter results

Date

Article Type

Site Category

Author