Search results for "event marketing"

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Reaching out to Muslim marketers
Jul 12, 2010
Madhavi Tumkur

Reaching out to Muslim marketers

Marketers need to decide whether Muslims constitute a specific group.

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Reaching out to Muslim marketers
Jul 12, 2010
Madhavi Tumkur

Reaching out to Muslim marketers

Marketers need to decide whether Muslims constitute a specific group.

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Marketing 'Amazing Thailand' globally
Aug 3, 2010
Madhavi Tumkur

Marketing 'Amazing Thailand' globally

Less than eight weeks since the political turmoil eased, the Tourism Authority of Thailand (TAT) has rolled out a range of promotions to help revive visitor arrivals to the Kingdom.

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Marketing 'Amazing Thailand' globally
Aug 3, 2010
Madhavi Tumkur

Marketing 'Amazing Thailand' globally

Less than eight weeks since the political turmoil eased, the Tourism Authority of Thailand (TAT) has rolled out a range of promotions to help revive visitor arrivals to the Kingdom.

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Marketers push for a higher transparency of media buying and performance-based remuneration
Oct 12, 2010
Madhavi Tumkur

Marketers push for a higher transparency of media buying and performance-based remuneration

SINGAPORE - At the recently concluded World Federation of Advertisers’ event, marketers from various industries gathered to discuss communication channels, ROI metrics and better collaboration for improving the returns for advertisers

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Nokia shares prove it is neither down nor out of the Asian market
Oct 24, 2010
Madhavi Tumkur

Nokia shares prove it is neither down nor out of the Asian market

ASIA PACIFIC - The recent research findings by In Mobi, the mobile advertising network, suggests that Nokia remains a dominant player, with 47 per cent of impressions globally and 61 percent share of impressions in Asia.

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Smile! It's world emoji day
Jul 16, 2017
Madhavi Tumkur

Smile! It's world emoji day

Yes, it's an official day. Just the excuse you needed to master a new communication tool

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Mobile under the shadows of digital : MMA
Oct 28, 2010
Madhavi Tumkur

Mobile under the shadows of digital : MMA

SINGAPORE - Under the leadership of a newly elected board of directors, MMA (Mobile Marketing Association) will focus on the next generation of mobile marketing and advertising opportunities.

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Singapore tops the Asian ranking of country brands : Futurebrand, BBC
Nov 11, 2010
Madhavi Tumkur

Singapore tops the Asian ranking of country brands : Futurebrand, BBC

SINGAPORE - The sixth installment of research carried out by Futurebrand and BBC World News has found
 Singapore leading the
 Asian Country Brand Index.

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Profile: Vice-president of HP Asia-Pacific and Japan Ivy Liang
Sep 5, 2010
Madhavi Tumkur

Profile: Vice-president of HP Asia-Pacific and Japan Ivy Liang

Ivy Liang, HP’s vice-president of printing and imaging, sells the experiences created because of digital developments.

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Profile: Vice-president of HP Asia-Pacific Ivy Liang
Sep 5, 2010
Madhavi Tumkur

Profile: Vice-president of HP Asia-Pacific Ivy Liang

Ivy Liang, HP’s vice-president of printing and imaging, sells the experiences created because of digital developments.

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Nokia shares are up but CEO to slash 1,800 jobs
Oct 21, 2010
Madhavi Tumkur

Nokia shares are up but CEO to slash 1,800 jobs

GLOBAL - Less than a month after new CEO Steve Elop took to the helm at Nokia, he has confirmed he will be looking to axe 1,800 jobs as part of his mission to streamline operations.

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Profile: Adidas SEA MD Ralph Kotterer aims for the top
Aug 22, 2010
Madhavi Tumkur

Profile: Adidas SEA MD Ralph Kotterer aims for the top

Adidas managing director for Southeast Asia Ralph Kotterer wants to connect with customers through digital, retail and PR experiences.

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Android sees phone sales grow by 400 per cent in Asia
Oct 8, 2010
Madhavi Tumkur

Android sees phone sales grow by 400 per cent in Asia

SINGAPORE - With Android device sales up by 400 per cent across Southeast Asia, Google's 'more affordable' smartphone option is set to shake up the region‘s mobile internet market.

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Android phone sales grow by 400 per cent across Southeast Asia
Oct 4, 2010
Madhavi Tumkur

Android phone sales grow by 400 per cent across Southeast Asia

SINGAPORE - With Android device sales up by 400 per cent across Southeast Asia, Google's 'more affordable' smartphone option is set to shake up the region‘s mobile internet market.

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All about social media games creator Zygna
Aug 18, 2010
Madhavi Tumkur

All about social media games creator Zygna

Founded in 2007, Zynga has made its reputation as a creator of social media games such as FarmVille and Mafia Wars. Now the company is looking towards the extremely lucrative Asian gaming market, with both China and Japan targets for Zynga's growing empire.

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All about social media games creator Zygna
Aug 18, 2010
Madhavi Tumkur

All about social media games creator Zygna

Founded in 2007, Zynga has made its reputation as a creator of social media games such as FarmVille and Mafia Wars. Now the company is looking towards the extremely lucrative Asian gaming market, with both China and Japan targets for Zynga's growing empire.

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Burger King’s Eric Foo speaks about being irreverent and fun
Oct 31, 2010
Madhavi Tumkur

Burger King’s Eric Foo speaks about being irreverent and fun

SINGAPORE - In a conservative country like Singapore, Burger King’s edgy yet culturally sensitive marketing tactics have aided the fast food chain's sales and popularity.

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Singapore's fractionalised PR industry offers opportunities and challenges alike
Aug 5, 2010
Madhavi Tumkur

Singapore's fractionalised PR industry offers opportunities and challenges alike

SINGAPORE - Singapore has a rich and diverse PR industry with many large enterprises as well as boutique players servicing the market. But it is also one that is extremely fractionalised with small players that break away and survive with only one or two clients.

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Garuda focuses on safety to rebuild its brand
Jul 19, 2010
Madhavi Tumkur

Garuda focuses on safety to rebuild its brand

But can Indonesia’s national carrier’s commitment to quality carry it above the competition?

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