Search results for "event marketing"

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Experiential marketing takes off across region
Jun 7, 2015
Li Mei Foong

Experiential marketing takes off across region

Many brands are shifting and allocating budgets towards physical experiences, but they’re not necessarily getting it right.

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Can young Asia’s hunger for experience feed fine dining?
Mar 20, 2016
Li Mei Foong

Can young Asia’s hunger for experience feed fine dining?

After a streak of lacklustre performances, it is fine dining’s time to shine as highly paid but highly stressed millennials seek therapy in luxurious experiences.

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Startups and innovation: Partnerships build intangible ROI
Mar 16, 2015
Li Mei Foong

Startups and innovation: Partnerships build intangible ROI

Agencies will benefit creatively from working with startups but will need to cast-out established models to succeed.

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CMOs descend from their ‘Ivory Tower’
Sep 27, 2016
Li Mei Foong

CMOs descend from their ‘Ivory Tower’

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

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Wearables’ form now reflects function
Aug 24, 2016
Li Mei Foong

Wearables’ form now reflects function

In the vanity-driven wearables market, fashion helps to sell function.

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Asean powering beauty gadgets growth
Apr 18, 2016
Li Mei Foong

Asean powering beauty gadgets growth

SECTOR STUDY: Price-sensitive consumers make emerging markets like Southeast Asia a challenging playing field. But the rewards are big for brands that play their cards right.

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