Search results for "event marketing"

Articles: 10 Results Filter results»
Order By: Relevant | Latest
Premium
Social media is saving outdoor
Apr 10, 2019
Katie Ewer

Social media is saving outdoor

Or is it the other way around?

Premium
The 2017 Design Lions in three words: Purpose. Trainers. Corruption.
Jun 25, 2017
Katie Ewer

The 2017 Design Lions in three words: Purpose. Trainers. Corruption.

Every year the festival challenges us to reassess what 'design' really is. And that's not exactly a bad thing, writes JKR's Katie Ewer.

Premium
When to make it easy, and when to make it thinky
Oct 15, 2018
Katie Ewer

When to make it easy, and when to make it thinky

The golden rule of hacking the mind of the shopper is perhaps easier than we think it is.

Premium
Asian Champions of Design: Xiaomi
Sep 15, 2014
Katie Ewer

Asian Champions of Design: Xiaomi

If you think the Chinese smartphone brand is all about aping Apple, think again.

Premium
Asian Champions of Design: Blunt Umbrellas
Mar 18, 2015
Katie Ewer

Asian Champions of Design: Blunt Umbrellas

A simple observation about eyeballs in peril led to a true innovation that's not only functionally elegant but also visually distinctive.

Premium
Asian Champions of Design: TWG Tea
Feb 3, 2015
Katie Ewer

Asian Champions of Design: TWG Tea

TWG Tea's delicious blend of luxury and old-world glamour is capturing the imagination (and taste buds) of tea drinkers from Singapore to New York City. Does anyone care that despite the brand's colonial-era trappings, it only dates back to 2008?

Premium
Asian Champions of Design: Suntory
Oct 9, 2014
Katie Ewer

Asian Champions of Design: Suntory

The made-in-Japan whisky brand cultivates its own distinctively Japanese 'voice'.

Premium
Asian Champions of Design: ShangXia
Aug 21, 2014
Katie Ewer

Asian Champions of Design: ShangXia

The China-born maker of furniture, housewares and jewellery is out to prove it can create a strong luxury brand despite lacking a long heritage of craftsmanship.

Premium
Asian Champions of Design: Hello Kitty
Jan 14, 2015
Katie Ewer

Asian Champions of Design: Hello Kitty

In which we ponder how the innocuous character (who is NOT a kitty, according to her owners) continues to enthrall millions and make billions.

Premium
Asian Champions of Design: Ayam Brand
Nov 9, 2014
Katie Ewer

Asian Champions of Design: Ayam Brand

Virtually unchanged for more than 100 years, Ayam Brand knows the value of an unmistakeable identity.

Filter results

Date

Article Type

Site Category

Author