Search results for "event marketing"

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Are children fair game for marketers?
Aug 5, 2010
Kate Nicholson

Are children fair game for marketers?

Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.

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Are children fair game for marketers?
Aug 5, 2010
Kate Nicholson

Are children fair game for marketers?

Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.

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Are children fair game for marketers?
Aug 4, 2010
Kate Nicholson

Are children fair game for marketers?

Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.

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Profile: Gyehyun Kwon, head of global marketing operations at Samsung
Jan 14, 2011
Kate Nicholson

Profile: Gyehyun Kwon, head of global marketing operations at Samsung

Gyehyun Kwon, tells Kate Nicholson how a desire to fulfill his public duty led him to Samsung’s door running the company’s global sponsorship of sporting events.

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Profile: Shumone Chatterjee, VP marketing for APAC at Levi's
Dec 13, 2010
Kate Nicholson

Profile: Shumone Chatterjee, VP marketing for APAC at Levi's

Shumone Chatterjee, Levi's new VP for marketing in Asia-Pacific on how people watching has enabled his to move the brand forward.

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Profile: Virgin Mobile's Prasad Narasimhan talks to young chatterers in India
Apr 13, 2010
Kate Nicholson

Profile: Virgin Mobile's Prasad Narasimhan talks to young chatterers in India

Softly spoken Prasad Narasimhan, the chief marketing officer at Virgin Mobile India, knew that with a host of telecom players already slugging it out in the country, his brand would have to take an eye-turning, hatke (meaning 'different' in Hindi) route.

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INSIGHT: Smaller brands find value in being different
May 19, 2011
Kate Nicholson

INSIGHT: Smaller brands find value in being different

Applying individual marketing philosophies and eschewing conventional norms is paying off for some brands in Asia.

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Profile: Microsoft's Yu Sasamoto builds experience into products
Jul 9, 2010
Kate Nicholson

Profile: Microsoft's Yu Sasamoto builds experience into products

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at Microsoft based in Singapore.

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Profile: Microsoft's Yu Sasamoto builds experience into products
Jul 9, 2010
Kate Nicholson

Profile: Microsoft's Yu Sasamoto builds experience into products

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at Microsoft based in Singapore.

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Profile: Microsoft's Yu Sasamoto builds experience into products
Jul 9, 2010
Kate Nicholson

Profile: Microsoft's Yu Sasamoto builds experience into products

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at Microsoft based in Singapore.

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Profile: Nikon's Kimito Uemura on the brand's future
Jun 13, 2011
Kate Nicholson

Profile: Nikon's Kimito Uemura on the brand's future

Kimito Uemura, Nikon HK general manager international marketing, concedes getting the Nikon message across can prove difficult.

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Profile: Disney's top media distribution man in Asia Pacific Rob Gilby
Jun 21, 2010
Kate Nicholson

Profile: Disney's top media distribution man in Asia Pacific Rob Gilby

Rob Gilby, senior vice-president and managing director at Disney Media Distribution Asia Pacific based in Hong Kong, explains why this is the brand's most important region.

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Agencies adapt to the new order of procurement
Feb 23, 2011
Kate Nicholson

Agencies adapt to the new order of procurement

In the March issue of Campaign Asia-Pacific out today, Kate Nicholson reports procurement is no longer the necessary evil it once was; instead agencies have developed ways to make it work for both parties.

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Profile: Lagardere Active CEO Victor Viscot breathes life into Asia's publishing industry
Jun 16, 2010
Kate Nicholson

Profile: Lagardere Active CEO Victor Viscot breathes life into Asia's publishing industry

Victor Visot, CEO of Lagardère Active, is excited rather than unnerved by recent challenges in print media.

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INSIGHT: The smartphone retailing revolution
Apr 21, 2011
Kate Nicholson

INSIGHT: The smartphone retailing revolution

Telecommunications technology is all set to turn retail on its head, as consumers in Asia catch up with the rest of the world and use their phones to shop.

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Appealing retail environment keeps shoppers coming back
Jul 28, 2010
Kate Nicholson

Appealing retail environment keeps shoppers coming back

Asian brands should be paying more attention to the retail environment.

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Appealing retail environment keeps shoppers coming back
Jul 28, 2010
Kate Nicholson

Appealing retail environment keeps shoppers coming back

Asian brands should be paying more attention to the retail environment.

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INSIGHT: Global giants decide to call time on brands
Jun 20, 2011
Kate Nicholson

INSIGHT: Global giants decide to call time on brands

Corporations in every sector are reviewing their product portfolios and divesting those brands which no longer fit.

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Profile: MediaCom APAC CEO Alex Crowther
Aug 30, 2010
Kate Nicholson

Profile: MediaCom APAC CEO Alex Crowther

Alex Crowther, the newly installed CEO of MediaCom Asia-Pacific based in Singapore, says he buys into GroupM's corporate culture.

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