Search results for "event marketing"

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Mobile marketing's never-ending road
Dec 10, 2012
John Tylee

Mobile marketing's never-ending road

Mobile marketing seems doomed to always be regarded as the Next Big Thing, never the latest one.

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Sorrell departs WPP: how an outsider shaped the global ad industry
Apr 14, 2018
John Tylee

Sorrell departs WPP: how an outsider shaped the global ad industry

Sir Martin Sorrell's dramatic departure from WPP has rocked the ad industry. John Tylee examines how a man who never ran an ad agency rose to become a such a dominant force in marketing communications.

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The path from Asia to the world: A guide to going global
Jun 26, 2014
John Tylee

The path from Asia to the world: A guide to going global

ASIA's TOP 1000 BRANDS: International ambition drives many Asian brands, but they must channel it carefully.

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Is it ever right for brands to play politics?
Nov 29, 2016
John Tylee

Is it ever right for brands to play politics?

Should brands—in the US, Britain or anywhere else—ever nail their political colours to the mast?

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Has the promise of brand purpose been overblown?
May 28, 2017
John Tylee

Has the promise of brand purpose been overblown?

After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.

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Pressure mounts as agencies search for the next big idea
Jun 1, 2011
John Tylee

Pressure mounts as agencies search for the next big idea

With more communicaton channels available than ever before, brands and ad agencies are on the look-out for increasingly innovative ways to engage audiences.

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