Search results for "event marketing"

Articles: 19 Results Filter results»
Order By: Relevant | Latest
Premium
FMCG brands reshuffle in Vietnam’s growing consumer market
Sep 16, 2019
Jessica Goodfellow

FMCG brands reshuffle in Vietnam’s growing consumer market

In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.

Premium
Mobile and connected-TV apps hit by growing fraud and brand-safety violations
Jun 14, 2019
Jessica Goodfellow

Mobile and connected-TV apps hit by growing fraud and brand-safety violations

Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.

Premium
The ad fraud outlook in Asia: challenges, tips & solutions
Oct 7, 2019
Jessica Goodfellow

The ad fraud outlook in Asia: challenges, tips & solutions

Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.

Premium
Electronic brands nosedive in Vietnam, but Oppo bucks anti-made-in-China trend
Sep 16, 2019
Jessica Goodfellow

Electronic brands nosedive in Vietnam, but Oppo bucks anti-made-in-China trend

Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.

Premium
Rolling out the DOOH: emerging opportunities and challenges in Asia
Aug 15, 2019
Jessica Goodfellow

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

Premium
Vietnam’s Vingroup takes on Asia’s giants
Sep 16, 2019
Jessica Goodfellow

Vietnam’s Vingroup takes on Asia’s giants

Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.

Premium
Australians hate American brands
Jun 23, 2019
Jessica Goodfellow

Australians hate American brands

Of the 19 brands that lost more than 10 places in Australia's top brands, nine are American.

Premium
Amazon gears up for advertising services push in Asia
Sep 29, 2019
David Blecken, Jessica Goodfellow

Amazon gears up for advertising services push in Asia

The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.

Premium
In communist Laos PDR, consumers and advertisers find liberation online
Aug 19, 2019
Jessica Goodfellow

In communist Laos PDR, consumers and advertisers find liberation online

This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.

Premium
Industry welcomes online tracking crackdown, despite short-term pain
May 13, 2019
Jessica Goodfellow

Industry welcomes online tracking crackdown, despite short-term pain

The short-term pain of remodelling digital advertising will ultimately deliver a cleaner, more sustainable ecosystem, according to a host of industry executives.

Premium
YouTube tops Netflix as Asia's top streaming entertainment service
Jun 10, 2019
Jessica Goodfellow

YouTube tops Netflix as Asia's top streaming entertainment service

YouTube, Spotify and Twitch are among the brands that have gained most ground across Asia-Pacific this year.

Premium
How brands can be smarter with data science
Jul 8, 2019
Jessica Goodfellow

How brands can be smarter with data science

Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?

Premium
Apple's privacy clampdown: Less precision targeting, more walled gardens
Jun 17, 2019
Jessica Goodfellow

Apple's privacy clampdown: Less precision targeting, more walled gardens

While 'Sign In with Apple' mainly seeks to prevent Facebook and Google from gathering information on Apple devices, knock-on effects will impact brands and media owners.

Premium
Examining blockchain: uses in advertising, media and beyond
Nov 13, 2019
Jessica Goodfellow

Examining blockchain: uses in advertising, media and beyond

First used as the backbone of Bitcoin in 2009, blockchain technology has many applications beyond cryptocurrency that can benefit advertisers, consumers, governments and media organisations.

Premium
Localised communications crucial in Australia
Jun 23, 2019
Jessica Goodfellow

Localised communications crucial in Australia

“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."

Premium
Samsung is Asia's favourite brand for eighth year running
Jun 10, 2019
Jessica Goodfellow

Samsung is Asia's favourite brand for eighth year running

Featuring in three product categories and 16 subcategories in the Asia's Top 1000 Brands ranking, from smart homes to wearable technology, Samsung's product innovation and "global resonance" continue to bear fruit.

Premium
Inside ad fraud: What it takes to dismantle a US$5.8 billion enterprise
Oct 23, 2019
Jessica Goodfellow

Inside ad fraud: What it takes to dismantle a US$5.8 billion enterprise

Tamer Hassan was the lynchpin of a global operation to bring down two of the largest and most sophisticated digital ad-fraud operations in history. In an interview with Campaign, he reveals the inner workings of the ever-evolving threat and how to fight it.

Premium
Delving into Libra: Is Facebook's currency the future of finance?
Jul 16, 2019
Jessica Goodfellow

Delving into Libra: Is Facebook's currency the future of finance?

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

Premium
Men need to
Jun 11, 2019
Jessica Goodfellow

Men need to "get over" #MeToo fear and become diversity champions instead

The industry needs more men to champion gender diversity, but it must first "move past" nervousness caused by the #MeToo movement

Filter results

Date

Article Type

Site Category

Author