Search results for "event marketing"

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A storm in a coffee cup: Should Starbucks worry about Luckin in China?
May 29, 2018
Jerry Clode

A storm in a coffee cup: Should Starbucks worry about Luckin in China?

The upstart in this 'blue versus green' battle for mug-share has interesting differentiators, from pricing to experience and a focus on the workplace, Jerry Clode argues.

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How 'Me Too' will impact Chinese advertising
Jan 9, 2018
Jerry Clode

How 'Me Too' will impact Chinese advertising

Resonance’s Jerry Clode asks whether we can expect the Me Too movement to have an effect in China.

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Brands need to roll with the rise of Chinese nationalism
Aug 7, 2016
Jerry Clode

Brands need to roll with the rise of Chinese nationalism

Resonance China’s Jerry Clode explains the recent rise of nationalism in China, and how brands can deal with it.

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The silent damage of a bad Chinese brand name
Jul 11, 2016
Jerry Clode

The silent damage of a bad Chinese brand name

Resonance China’s Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run.

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