JWT's Jay Morgan, for one, welcomes our AI overlords. Actually, he believes AIs are very unlikely to exterminate the human race and highly likely to serve us in all kinds of cool ways—while also having an enormous impact on commerce and marketing.
What is and what isn't 'advertising'? Maybe we should expand our definition, writes Jay Morgan of J. Walter Thompson Sydney.
VR, MR, AI, biometrics, voice control: A rundown of technologies that matter for creating amazing brand experiences—and how to focus your efforts.