SINGAPORE - Kerry Taylor, the senior VP and international head for MTV youth and music at Viacom International Media Networks, and Philip O'Ferrall, global head of digital media at MTV’s parent Viacom, give tips for reaching Asia’s growing youth audience and tapping into its surging buying power in an exclusive interview.
HONG KONG - Ahead of the Lions Health festival, a jury member offers exclusive insight into effective and award-winning healthcare communications.
HONG KONG - According to the Campaign/Ipsos Marketers Outlook Survey, mobile stands out as the venue brands and agencies believe will be the most effective method for reaching consumers over the next three years. Other industry research and factory shipments agree.
Instagram swells past the 300 million average-monthly-user mark. Is the platform ready for brand prime time, or is it still just a bunch of selfies?
HONG KONG – Throughout the summer, Campaign has been charting, reporting and analysing Asia’s Top 1000 Brands. In June we released the region-wide study and each month we’ve drilled down to individual markets with insights and commentary from country-specific experts. For September we’ve opened the gates on eight more markets.
HONG KONG – China has seen more people leave its talent pool than enter it in recent years, a fact a new joint report from PwC and LinkedIn calls out while looking into economic adaptability around the world. But there is more to the story if one views it as a starting point rather than an end.
HONG KONG AND NEW YORK - In an innovative deal with US backers, China has opened its doors to a new American-style arena football league that could put opportunities in play for brands on both sides of the Pacific.
HONG KONG - The debate of quantity versus quality, and which is more valuable, is a philosophical question you might not expect to play out in the TV arena.
SINGAPORE - Leo Burnett invited Campaign Asia-Pacific for an exclusive inside view of its Global Product Committee (GPC). Kicked off some 20 years ago, the company positions the quarterly conference as a business tool for honing talent and sharing best practices within its network.
Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong’s Google offices after his appearance at the recent Media360Summit.
SPIKES ASIA - Graham Fink arrived on stage to deliver a battle cry, not a seminar. And it was simply inspiring.
How the region’s consumers rate brands is more telling than ever.
If there were a channel that engaged close to half the region’s population and could drive a quarter of your sales, would you want to know more about it? Well there is, and you can. But it’s much bigger than just a sales tool.
Consumer power has placed online marketing at the centre of business strategy and everyone wants a piece of the action, including major consulting companies.
HONG KONG – Well-established brands can learn from the world of scrappy startups. 'Growth hacking' melds tech savvy with social strategies and a 100 per cent user focus to pioneer a following and build profitability.
HONG KONG - Global chief creative officer for McCann Health, Jeremy Perrot, talks to Campaign Asia-Pacific in an exclusive interview about how to deliver a clear and accurate message while navigating regional legalities, complex information and general media clutter to deliver brand trust for healthcare firms.
Fresh off an excursion to visit McCann’s APAC clients and offices, Harris Diamond and Charles Cadell expressed enthusiasm about the global economic climate, their agency’s momentum and an optimal business structure for maximizing agency effectiveness and growth.
SPIKES ASIA - Bankers have one definition of BRICs but Josy Paul, chairman and CCO of BBDO India, and Mike Schalit, CCO of Net#workBBDO (South Africa) have a different interpretation.
HONG KONG - It’s not a buzz-phrase yet but expect ‘relevance marketing’ to supersede the idea of content marketing in the near future. The value of social networking isn’t in the clicks; it’s in the relationships. If you ever bought a product because your mother told you it was a good idea, you’ve already seen the concept in action.
HONG KONG - If big data is supposed to give companies so much insight, why do business people have so much trouble nailing down what it is and what it can do for them?