Search results for "event marketing"

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Millennial marketing means omnipresence: MTV
Apr 9, 2014
Jason Wincuinas

Millennial marketing means omnipresence: MTV

SINGAPORE - Kerry Taylor, the senior VP and international head for MTV youth and music at Viacom International Media Networks, and Philip O'Ferrall, global head of digital media at MTV’s parent Viacom, give tips for reaching Asia’s growing youth audience and tapping into its surging buying power in an exclusive interview.

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Winning strategies in healthcare marketing
Jun 4, 2014
Jason Wincuinas

Winning strategies in healthcare marketing

HONG KONG - Ahead of the Lions Health festival, a jury member offers exclusive insight into effective and award-winning healthcare communications.

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Tech indicators align with Campaign's Marketers' Outlook
Jan 29, 2014
Jason Wincuinas

Tech indicators align with Campaign's Marketers' Outlook

HONG KONG - According to the Campaign/Ipsos Marketers Outlook Survey, mobile stands out as the venue brands and agencies believe will be the most effective method for reaching consumers over the next three years. Other industry research and factory shipments agree.

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Instagram hits 300 million: What the milestone means for marketers
Dec 10, 2014
Jason Wincuinas

Instagram hits 300 million: What the milestone means for marketers

Instagram swells past the 300 million average-monthly-user mark. Is the platform ready for brand prime time, or is it still just a bunch of selfies?

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Top 1000 Brands country rankings released
Aug 31, 2014
Jason Wincuinas

Top 1000 Brands country rankings released

HONG KONG – Throughout the summer, Campaign has been charting, reporting and analysing Asia’s Top 1000 Brands. In June we released the region-wide study and each month we’ve drilled down to individual markets with insights and commentary from country-specific experts. For September we’ve opened the gates on eight more markets.

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PwC, LinkedIn study highlights talent plight in China
Apr 8, 2014
Jason Wincuinas

PwC, LinkedIn study highlights talent plight in China

HONG KONG – China has seen more people leave its talent pool than enter it in recent years, a fact a new joint report from PwC and LinkedIn calls out while looking into economic adaptability around the world. But there is more to the story if one views it as a starting point rather than an end.

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A branding blitz? China picks up American football
Nov 16, 2014
Jason Wincuinas, Matthew Rothenberg

A branding blitz? China picks up American football

HONG KONG AND NEW YORK - In an innovative deal with US backers, China has opened its doors to a new American-style arena football league that could put opportunities in play for brands on both sides of the Pacific.

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TV's complicated future: Casbaa 2014
Oct 29, 2014
Jason Wincuinas

TV's complicated future: Casbaa 2014

HONG KONG - The debate of quantity versus quality, and which is more valuable, is a philosophical question you might not expect to play out in the TV arena.

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Behind the scenes at Leo Burnett's global creative review
Feb 16, 2014
Jason Wincuinas

Behind the scenes at Leo Burnett's global creative review

SINGAPORE - Leo Burnett invited Campaign Asia-Pacific for an exclusive inside view of its Global Product Committee (GPC). Kicked off some 20 years ago, the company positions the quarterly conference as a business tool for honing talent and sharing best practices within its network.

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Inside Lenovo's partnership with YouTube star Ryan Higa
Feb 23, 2015
Jason Wincuinas

Inside Lenovo's partnership with YouTube star Ryan Higa

Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong’s Google offices after his appearance at the recent Media360Summit.

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Baozi, Baozi, Baozi: A call for bravery (?)
Sep 28, 2014
Jason Wincuinas

Baozi, Baozi, Baozi: A call for bravery (?)

SPIKES ASIA - Graham Fink arrived on stage to deliver a battle cry, not a seminar. And it was simply inspiring.

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Asia's Top 1000 Brands 2014: Overview
Jun 9, 2014
Jason Wincuinas

Asia's Top 1000 Brands 2014: Overview

How the region’s consumers rate brands is more telling than ever.

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Webinar: Scaling social for business
Jul 22, 2015
Jason Wincuinas

Webinar: Scaling social for business

If there were a channel that engaged close to half the region’s population and could drive a quarter of your sales, would you want to know more about it? Well there is, and you can. But it’s much bigger than just a sales tool.

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Territorial tug of war: Digital growth blurs borders between roles
Feb 3, 2014
Jason Wincuinas

Territorial tug of war: Digital growth blurs borders between roles

Consumer power has placed online marketing at the centre of business strategy and everyone wants a piece of the action, including major consulting companies.

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Growth-hack your brand to discover new customers
Jan 27, 2014
Jason Wincuinas

Growth-hack your brand to discover new customers

HONG KONG – Well-established brands can learn from the world of scrappy startups. 'Growth hacking' melds tech savvy with social strategies and a 100 per cent user focus to pioneer a following and build profitability.

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Healthcare regulations, restrictions and simple ideas
Apr 27, 2014
Jason Wincuinas

Healthcare regulations, restrictions and simple ideas

HONG KONG - Global chief creative officer for McCann Health, Jeremy Perrot, talks to Campaign Asia-Pacific in an exclusive interview about how to deliver a clear and accurate message while navigating regional legalities, complex information and general media clutter to deliver brand trust for healthcare firms.

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Optimistic caution: McCann’s APAC and global leaders discuss growth
Feb 23, 2014
Jason Wincuinas

Optimistic caution: McCann’s APAC and global leaders discuss growth

Fresh off an excursion to visit McCann’s APAC clients and offices, Harris Diamond and Charles Cadell expressed enthusiasm about the global economic climate, their agency’s momentum and an optimal business structure for maximizing agency effectiveness and growth.

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A new definition of 'BRICS': Belief, roots, identity, culture and soul
Sep 28, 2014
Jason Wincuinas

A new definition of 'BRICS': Belief, roots, identity, culture and soul

SPIKES ASIA - Bankers have one definition of BRICs but Josy Paul, chairman and CCO of BBDO India, and Mike Schalit, CCO of Net#workBBDO (South Africa) have a different interpretation.

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Nurturing the relevance dynamic: LinkedIn's Hari Krishnan
Oct 28, 2013
Jason Wincuinas

Nurturing the relevance dynamic: LinkedIn's Hari Krishnan

HONG KONG - It’s not a buzz-phrase yet but expect ‘relevance marketing’ to supersede the idea of content marketing in the near future. The value of social networking isn’t in the clicks; it’s in the relationships. If you ever bought a product because your mother told you it was a good idea, you’ve already seen the concept in action.

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Big data challenge more cultural than technological for brands
Oct 29, 2013
Jason Wincuinas

Big data challenge more cultural than technological for brands

HONG KONG - If big data is supposed to give companies so much insight, why do business people have so much trouble nailing down what it is and what it can do for them?

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