Search results for "event marketing"

Articles: 16 Results Filter results»
Order By: Relevant | Latest
Premium
Profile: Aenil Premij fights for CSL's share of Hong Kong's mobile market
Mar 16, 2010
Jane Leung

Profile: Aenil Premij fights for CSL's share of Hong Kong's mobile market

After years at the forefront of mobile marketing in the UK, Aenil Premji, CSL's chief marketing officer in Hong Kong, has met his challenge. Hong Kong has a 174 per cent mobile users penetration rate and five operators - CSL, which claims to be the largest, is operating in a tough place.

Premium
Profile: STB's Ken Low says 'YourSingapore' is aleady bearing fruit
Jun 15, 2010
Jane Leung

Profile: STB's Ken Low says 'YourSingapore' is aleady bearing fruit

Ken Low, assistant chief executive, marketing group, Singapore Tourism Board, says STB's new 'YourSingapore' campaign is already proving to be successful as travellers adapt the city-state to suit their wishes.

Premium
Q&A: Actor Naphat E. Thongchai is in the hot seat
Sep 12, 2010
Jane Leung

Q&A: Actor Naphat E. Thongchai is in the hot seat

Naphat E. Thongchai, the actor starring in Publicis Hong Kong's Tempo box facial advertisement, on his current state of mind and the tattoo on his chest.

Premium
Too young, too costly, digital talent can't meet demand
Jul 6, 2010
Jane Leung

Too young, too costly, digital talent can't meet demand

Digital staff have the pick of posts as a global shortage means that agencies are scrambling to hire them.

Premium
Too young, too costly, digital talent can't meet demand
Jul 6, 2010
Jane Leung

Too young, too costly, digital talent can't meet demand

Digital staff have the pick of posts as a global shortage means that agencies are scrambling to hire them.

Premium
Too young, too costly, digital talent can't meet demand
Jul 6, 2010
Jane Leung

Too young, too costly, digital talent can't meet demand

Digital staff have the pick of posts as a global shortage means that agencies are scrambling to hire them.

Premium
Is armchair shopping the next big thing in China?
Jul 19, 2010
Jane Leung

Is armchair shopping the next big thing in China?

News that Alibaba's Taobao and Wasu Media Internet are to launch Wasu Television Taobao Mall (WTTM), heralds a major change for TV shopping habits in China.

Premium
Is armchair shopping the next big thing in China?
Jul 19, 2010
Jane Leung

Is armchair shopping the next big thing in China?

News that Alibaba's Taobao and Wasu Media Internet are to launch Wasu Television Taobao Mall (WTTM), heralds a major change for TV shopping habits in China.

Premium
Users find social networks vital for work and leisure
Aug 17, 2010
Jane Leung

Users find social networks vital for work and leisure

While Facebook and Twitter are enjoying what appears to be an unbridled escalation in popularity, history has a lesson for them.

Premium
Users find social networks vital for work and leisure
Aug 17, 2010
Jane Leung

Users find social networks vital for work and leisure

While Facebook and Twitter are enjoying what appears to be an unbridled escalation in popularity, history has a lesson for them.

Premium
Top 10 2010 FIFA World Cup advertising campaigns
May 31, 2010
Jane Leung

Top 10 2010 FIFA World Cup advertising campaigns

In celebration of the 19th FIFA World Cup kicking off in South Africa on 11 June, we look at the Top 10 campaigns from some of the biggest global brands as they compete to be the best and most memorable this football season.

Premium
Creative Q&A: Grey Japan's Masayoshi Soeda loves surprises
Jun 29, 2010
Jane Leung

Creative Q&A: Grey Japan's Masayoshi Soeda loves surprises

Masayoshi Soeda, executive creative director at Grey Group Japan, on who he considers to be a creative genius and where he goes to be inspired.

Premium
Creative Q&A: Grey Japan's Masayoshi Soeda loves surprises
Jun 29, 2010
Jane Leung

Creative Q&A: Grey Japan's Masayoshi Soeda loves surprises

Masayoshi Soeda, executive creative director at Grey Group Japan, on who he considers to be a creative genius and where he goes to be inspired.

Premium
Creative Q&A: Grey Japan's Masayoshi Soeda loves surprises
Jun 29, 2010
Jane Leung

Creative Q&A: Grey Japan's Masayoshi Soeda loves surprises

Masayoshi Soeda, executive creative director at Grey Group Japan, on who he considers to be a creative genius and where he goes to be inspired.

Premium
Creative Q&A: Tribal DDB's Jamal Hamidi is in the hot seat
Jul 27, 2010
Jane Leung

Creative Q&A: Tribal DDB's Jamal Hamidi is in the hot seat

Jamal Hamidi, associate creative director and head of copy at Tribal DDB Hong Kong, on collecting guitars and his contribution to world peace.

Premium
Creative Q&A: Tribal DDB's Jamal Hamidi is in the hot seat
Jul 27, 2010
Jane Leung

Creative Q&A: Tribal DDB's Jamal Hamidi is in the hot seat

Jamal Hamidi, associate creative director and head of copy at Tribal DDB Hong Kong, on collecting guitars and his contribution to world peace.

Filter results

Date

Article Type

Site Category

Author