Corporations see the young, urbanising populations of Bangladesh, Cambodia, Laos, Myanmar and Sri Lanka as important future customers.
The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.
Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.
Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.
DIGITAL CHINA: High-end brands are dropping their former digital reticence and learning to embrace online engagement.
A string of popular apps launched by cashed-up startups are creating an army of content-creating internet celebrities, but concerns over censorship and engagement levels present a challenge for brands trying to get in on the action.
SECTOR STUDY: Global players are struggling to make inroads in the face of fierce competition from local services.
In the second of our two-part series on the evolution of media in Japan, we explore an area that’s destined to become part of the mainstream planning and buying—as soon as enough people understand what it’s all about.
Government support for creative industries, and marketing, created new cultural perceptions.
Despite its maturity, Japan lags the US and Europe in its use of data to inform marketing. Yet marketers are demanding more from their investments, and more transparency.
Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.
Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.
Change may be coming, as high-profile information breaches and consumer awareness push the issue of data privacy into the spotlight.
Mobile commerce isn’t ‘important’ in China, it’s everything. A look at the current landscape, the potential disruptors and the impacts for brands.
Management consultants are increasingly competing with creative agencies and have started acquiring boutique design firms.
Agencies are facing growing competition from their own clients as top brands move to build in-house social media teams.
Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?
The pace of product development hasn’t increased, but improving existing products is key for innovation hubs.
The internet of things spells new opportunities to play a role in consumer’s lives—and brings a host of thorny privacy issues.
After several tough years, media sector figures look to returns on digital investment to usher in a new ‘golden age’.