Search results for "event marketing"

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US$213 billion prize: Brands compete for Asia's new markets
Nov 30, 2015
Helen Roxburgh

US$213 billion prize: Brands compete for Asia's new markets

Corporations see the young, urbanising populations of Bangladesh, Cambodia, Laos, Myanmar and Sri Lanka as important future customers.

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Holograms make virtual mark on the world stage
May 24, 2017
Helen Roxburgh

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.

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Behind the scenes of Singles Day 2018: strategies of the major platforms
Nov 8, 2018
Helen Roxburgh

Behind the scenes of Singles Day 2018: strategies of the major platforms

Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.

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Shattering the over-60 stereotype
Jul 19, 2017
Helen Roxburgh

Shattering the over-60 stereotype

Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.

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The digitisation of luxury in China
May 4, 2017
Helen Roxburgh

The digitisation of luxury in China

DIGITAL CHINA: High-end brands are dropping their former digital reticence and learning to embrace online engagement.

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Live-streaming invades China
Sep 25, 2016
Helen Roxburgh

Live-streaming invades China

A string of popular apps launched by cashed-up startups are creating an army of content-creating internet celebrities, but concerns over censorship and engagement levels present a challenge for brands trying to get in on the action.

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The OTT video streaming battle in Asia
Mar 13, 2018
Helen Roxburgh

The OTT video streaming battle in Asia

SECTOR STUDY: Global players are struggling to make inroads in the face of fierce competition from local services.

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Japan gets to grips with programmatic technology
Jul 24, 2016
Helen Roxburgh

Japan gets to grips with programmatic technology

In the second of our two-part series on the evolution of media in Japan, we explore an area that’s destined to become part of the mainstream planning and buying—as soon as enough people understand what it’s all about.

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The ‘Hallyu Wave’: How Korean culture spread across the world
Oct 14, 2018
Helen Roxburgh

The ‘Hallyu Wave’: How Korean culture spread across the world

Government support for creative industries, and marketing, created new cultural perceptions.

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What's driving Japan's growing appetite for smart data
Jul 12, 2016
Helen Roxburgh

What's driving Japan's growing appetite for smart data

Despite its maturity, Japan lags the US and Europe in its use of data to inform marketing. Yet marketers are demanding more from their investments, and more transparency.

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Who will control your data destiny post-Cambridge Analytica?
Apr 11, 2018
Helen Roxburgh

Who will control your data destiny post-Cambridge Analytica?

Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.

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China digital report: Are the BAT titans watching their backs?
Apr 1, 2018
Helen Roxburgh

China digital report: Are the BAT titans watching their backs?

Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.

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Is China's data protection scene reaching maturity?
Feb 11, 2019
Helen Roxburgh

Is China's data protection scene reaching maturity?

Change may be coming, as high-profile information breaches and consumer awareness push the issue of data privacy into the spotlight.

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Digital China Report: Mobile first and last
Apr 19, 2016
Helen Roxburgh

Digital China Report: Mobile first and last

Mobile commerce isn’t ‘important’ in China, it’s everything. A look at the current landscape, the potential disruptors and the impacts for brands.

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Why big consultancies buy design agencies
May 11, 2016
Helen Roxburgh

Why big consultancies buy design agencies

Management consultants are increasingly competing with creative agencies and have started acquiring boutique design firms.

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Social-media management: Battling for control of the digital realm
Dec 3, 2014
Helen Roxburgh

Social-media management: Battling for control of the digital realm

Agencies are facing growing competition from their own clients as top brands move to build in-house social media teams.

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The unique face of the fake news debate in Asia
May 22, 2018
Helen Roxburgh

The unique face of the fake news debate in Asia

Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?

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Innovation hubs boom driving development
May 17, 2015
Helen Roxburgh

Innovation hubs boom driving development

The pace of product development hasn’t increased, but improving existing products is key for innovation hubs.

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The internet of things: Opportunities and risks for connected brands
Apr 29, 2015
Helen Roxburgh

The internet of things: Opportunities and risks for connected brands

The internet of things spells new opportunities to play a role in consumer’s lives—and brings a host of thorny privacy issues.

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Media360Summit preview: Media gets back on track
Feb 9, 2015
Helen Roxburgh

Media360Summit preview: Media gets back on track

After several tough years, media sector figures look to returns on digital investment to usher in a new ‘golden age’.

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