Search results for "event marketing"

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Filipino mobile market rocks to its own ringtone
Jun 15, 2010
Glenn Smith

Filipino mobile market rocks to its own ringtone

Handsets holds sway over service providers for a population that is still more inclined to text than to talk.

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Ad spend cuts have little effect on shrinking Japanese car market
Aug 11, 2010
Glenn Smith

Ad spend cuts have little effect on shrinking Japanese car market

Japanese car makers slashed adspend during the past couple of years, then sat back expecting the worst. But not much happened, which has led them to question the relevance of advertising to their business.

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Ad spend cuts have little effect on shrinking Japanese car market
Aug 11, 2010
Glenn Smith

Ad spend cuts have little effect on shrinking Japanese car market

Japanese car makers slashed adspend during the past couple of years, then sat back expecting the worst. But not much happened, which has led them to question the relevance of advertising to their business.

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UB Group and SABMiller have India's beer market on tap
Mar 22, 2010
Glenn Smith

UB Group and SABMiller have India's beer market on tap

Despite growth in the country's beer consumption, there is little competition for UB Group and SAB Miller.

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Unilever hopes Indonesians will take to Wall's
Aug 16, 2010
Glenn Smith

Unilever hopes Indonesians will take to Wall's

Despite having one of Asia's lowest per capita incomes, Indonesia is a target for Unilever's ice creams.

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Taiwanese beer: China offers profits for Taiwanese brewers
Jul 27, 2010
Glenn Smith

Taiwanese beer: China offers profits for Taiwanese brewers

Beer vendors struggle with a declining market, but China offers profits for Taiwanese brewers.

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Taiwanese beer: China offers profits for Taiwanese brewers
Jul 27, 2010
Glenn Smith

Taiwanese beer: China offers profits for Taiwanese brewers

Beer vendors struggle with a declining market, but China offers profits for Taiwanese brewers.

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Sector Insight... Handset firms rush to capitalise on Chinese 3G
Jan 6, 2010
Glenn Smith

Sector Insight... Handset firms rush to capitalise on Chinese 3G

The recent launch of Apple's iPhone in the mainland capped a busy 2009 for smartphone manufacturers.

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Cambodian telcos battle for the final frontier
Jun 24, 2010
Glenn Smith

Cambodian telcos battle for the final frontier

Advertisers are cleaning up as telcos struggle to make their voices heard in the emerging market.

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Cambodian telcos battle for the final frontier
Jun 24, 2010
Glenn Smith

Cambodian telcos battle for the final frontier

Advertisers are cleaning up as telcos struggle to make their voices heard in the emerging market.

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Cambodian telcos battle for the final frontier
Jun 24, 2010
Glenn Smith

Cambodian telcos battle for the final frontier

Advertisers are cleaning up as telcos struggle to make their voices heard in the emerging market.

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Taiwan's car industry faces a bleak 2010 following sales boom from tax cut last year
Feb 8, 2010
Glenn Smith

Taiwan's car industry faces a bleak 2010 following sales boom from tax cut last year

Last year, a year-long commodity tax cut revived the Taiwanese auto sector from a 22-year lull. As the initiative became void on 31 December last year, there is little optimism for car sales in 2010.

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Japan's pet food sector: Growing sales volume despite waning ad spend
Mar 8, 2010
Glenn Smith

Japan's pet food sector: Growing sales volume despite waning ad spend

Adspend has fallen dramatically as brands struggle to mark their territory in a blossoming pet food sector.

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Is there a gap for foreign retailers in China's convenience store sector?
Jun 15, 2010
Glenn Smith

Is there a gap for foreign retailers in China's convenience store sector?

Local outlets still dominate the Chinese convenience store sector, but is there a gap for overseas brands?

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