Search results for "event marketing"

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The mobile rainmaker
Sep 25, 2017
Gareth Ellen

The mobile rainmaker

Massive one-day ecommerce events present several dangers, but marketers can leverage them intelligently to reap year-round returns.

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Analysing JD.com's moves into retail space
May 9, 2017
Gareth Ellen

Analysing JD.com's moves into retail space

The online retailer's aggressive plans suggest that an omnichannel shopper experience isn't possible without a physical footprint.

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