Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.
Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.
Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.
MARKETER PROFILE: Cindy Tan, APAC vice-president of display at TripAdvisor, explains the company’s uniquely crowdsourced marketing strategy, and its drive to keep up with rising mobile activity.
Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.
Bryan Rakowski, APAC marketing director, biscuits, for Mondelez International, tells us why having his innovations pinched by global counterparts is one of the best things about his job.
Kimberly-Clark’s Rahul Asthana explains how carefully constructed brand identity has seen it become an integral partner for the Asia-Pacific family.
Leanne Sheraton, PayPal's APAC marketing head, explains the brand's 'New money' marketing strategy and how it varies to reflect the realities of the region's diverse markets.
From politicians to Ashley Madison, race or gay rights, which subjects in Asia-Pacific should the industry not touch? Are there any left?
Brands are treading carefully as they calculate how to get the most out of the biggest international sporting event before the Tokyo Games next year.
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
Annette Male tells Campaign Asia-Pacific how the new agency wants to redress the balance between creativity and tech, and why talent is central to her leadership strategy.
At an IPG Mediabrands’ roundtable, experts discussed the pitfalls of choice in the digital space, moving away from campaign-led marketing and getting on board with digital transformation.
The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.
Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.
As more consumers crave direct interaction with brands, events management plays a crucial role in communication.
Brands need to make meaningful connections with sports fans to derive the benefits of sponsorship, which are driven by analytics and top-level content, said a panel of experts at an even hosted by Campaign Asia-Pacific and Football Inc.
Knowing your customers intimately and providing them excellent service are the recurring themes for Singapore’s leading mobile brands, industry observers tell us.
As the anniversary of the late king's death approaches, we look back at the impact of the tragedy on the advertising world.