Search results for "event marketing"

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Watch: DBS marketing chief on immersive content
Mar 13, 2019
Faaez Samadi

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

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Marketing must solve business problems to maintain its value
Apr 7, 2019
Faaez Samadi, Robert Sawatzky

Marketing must solve business problems to maintain its value

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.

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Techies and marketers now speaking the same language: Expedia CMO
Oct 11, 2018
Faaez Samadi

Techies and marketers now speaking the same language: Expedia CMO

Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.

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We’re about innovation without chaos: Mars global marketing head
Aug 13, 2018
Faaez Samadi

We’re about innovation without chaos: Mars global marketing head

Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.

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TripAdvisor: No marketing messages to speak of
Feb 9, 2017
Faaez Samadi

TripAdvisor: No marketing messages to speak of

MARKETER PROFILE: Cindy Tan, APAC vice-president of display at TripAdvisor, explains the company’s uniquely crowdsourced marketing strategy, and its drive to keep up with rising mobile activity.

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Don’t 'throw away' your brand equity: StanChart marketing head
May 9, 2018
Faaez Samadi

Don’t 'throw away' your brand equity: StanChart marketing head

Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.

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Top APAC Mondelez marketer enjoys being 'robbed'
Oct 25, 2016
Faaez Samadi

Top APAC Mondelez marketer enjoys being 'robbed'

Bryan Rakowski, APAC marketing director, biscuits, for Mondelez International, tells us why having his innovations pinched by global counterparts is one of the best things about his job.

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Marketer profile: Building brand loyalty family by family
Sep 28, 2016
Faaez Samadi

Marketer profile: Building brand loyalty family by family

Kimberly-Clark’s Rahul Asthana explains how carefully constructed brand identity has seen it become an integral partner for the Asia-Pacific family.

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Access to opportunity: PayPal's optimistic APAC marketing strategy
Jul 19, 2016
Faaez Samadi

Access to opportunity: PayPal's optimistic APAC marketing strategy

Leanne Sheraton, PayPal's APAC marketing head, explains the brand's 'New money' marketing strategy and how it varies to reflect the realities of the region's diverse markets.

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What taboos do APAC marketers still need to avoid?
Sep 18, 2016
Faaez Samadi

What taboos do APAC marketers still need to avoid?

From politicians to Ashley Madison, race or gay rights, which subjects in Asia-Pacific should the industry not touch? Are there any left?

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Rugby World Cup campaigns a 'road test' for the 2020 Olympics
Jun 10, 2019
David Blecken, Faaez Samadi

Rugby World Cup campaigns a 'road test' for the 2020 Olympics

Brands are treading carefully as they calculate how to get the most out of the biggest international sporting event before the Tokyo Games next year.

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Football boots rival sports into touch
Jun 10, 2019
Faaez Samadi

Football boots rival sports into touch

F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.

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Wunderman Thompson APAC CEO: “The pendulum has swung too far towards efficiency”
Jun 2, 2019
Faaez Samadi

Wunderman Thompson APAC CEO: “The pendulum has swung too far towards efficiency”

Annette Male tells Campaign Asia-Pacific how the new agency wants to redress the balance between creativity and tech, and why talent is central to her leadership strategy.

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Less can be more, even in digital
Nov 21, 2017
Faaez Samadi

Less can be more, even in digital

At an IPG Mediabrands’ roundtable, experts discussed the pitfalls of choice in the digital space, moving away from campaign-led marketing and getting on board with digital transformation.

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From Scotland to SEA: How Glenfiddich is earning loyalty through local engagement
Oct 13, 2016
Faaez Samadi

From Scotland to SEA: How Glenfiddich is earning loyalty through local engagement

The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.

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How Mercedes-Benz is steering toward younger buyers
Aug 1, 2017
Faaez Samadi, Rick Boost

How Mercedes-Benz is steering toward younger buyers

Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.

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Deep Dive: Experiential is future of storytelling
Sep 5, 2016
Faaez Samadi

Deep Dive: Experiential is future of storytelling

As more consumers crave direct interaction with brands, events management plays a crucial role in communication.

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Football sponsorship: Fans demand more than a logo on a shirt
Apr 26, 2016
Faaez Samadi

Football sponsorship: Fans demand more than a logo on a shirt

Brands need to make meaningful connections with sports fans to derive the benefits of sponsorship, which are driven by analytics and top-level content, said a panel of experts at an even hosted by Campaign Asia-Pacific and Football Inc.

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Singapore's top mobile-friendly brands
Jul 1, 2018
Faaez Samadi

Singapore's top mobile-friendly brands

Knowing your customers intimately and providing them excellent service are the recurring themes for Singapore’s leading mobile brands, industry observers tell us.

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The death of a king: Thailand marks a year in mourning
Oct 10, 2017
Faaez Samadi

The death of a king: Thailand marks a year in mourning

As the anniversary of the late king's death approaches, we look back at the impact of the tragedy on the advertising world.

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