Search results for "event marketing"

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Do we still need regional marketing teams?
Apr 22, 2018
Eugene Yap

Do we still need regional marketing teams?

Caught in between their global and local counterparts, regional marketers are facing increased scrutiny. How should they evolve to avoid becoming irrelevant?

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Rise of the polymath marketer
May 30, 2017
Eugene Yap

Rise of the polymath marketer

Eugene Yap of Iris Concise discusses the high bar today's marketers must surmount.

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Riding the next wave in social
Aug 30, 2016
Eugene Yap

Riding the next wave in social

Eugene Yap at Iris Concise believes the social channel is evolving at a faster pace than many marketers realise and the next wave is about to hit.

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