Search results for "event marketing"

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Marketing's jargon is undermining its credibility with finance teams
Oct 10, 2017
Emily Tan

Marketing's jargon is undermining its credibility with finance teams

While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.

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Axe/Lynx's top marketer on helping men break out of the 'Man Box'
Nov 16, 2017
Emily Tan

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

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How Vespa 'almost markets itself' in Asia
Sep 30, 2015
Emily Tan

How Vespa 'almost markets itself' in Asia

THE FACE BEHIND THE BRAND: Dario Damati talks about sharing his passion for Piaggio’s two-wheeled icons, including Aprilia and Moto Guzzi, across Asia-Pacific.

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Meet the marketer charged with selling coconuts to Southeast Asia
Feb 10, 2016
Emily Tan, Byravee Iyer

Meet the marketer charged with selling coconuts to Southeast Asia

Selling pre-packaged coconut water in Southeast Asia is not unlike selling ice to Eskimos, but Vita Coco’s Prinz Pinakatt welcomes the challenge of building an entirely new product category from the ground up.

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Social media: Marketing to the selfie generation
Sep 4, 2014
Emily Tan

Social media: Marketing to the selfie generation

Self-taken-photos have evolved into a language of self-expression that both explains and defines the Millennial consumer.

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DHL marketer at your service
Jun 25, 2013
Emily Tan

DHL marketer at your service

THE FACE BEHIND THE BRAND: Yung Chiun Ooi relishes the intellectual challenges of marketing a B2B logistics firm.

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CES: Where technology meets marketing
Feb 5, 2013
Emily Tan

CES: Where technology meets marketing

The annual Consumer Electronics Show offers valuable insight into consumer lifestyles and how brands can put technology to work.

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Marketing automation: Taking the grind out of work
Aug 14, 2014
Emily Tan

Marketing automation: Taking the grind out of work

Media agencies have invested heavily in freeing up resources away from mundane tasks. Emily Tan looks at how two in particular are putting that newly found energy to use.

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How search marketing for Scoot differs from SIA: Performics
Apr 27, 2014
Emily Tan

How search marketing for Scoot differs from SIA: Performics

SINGAPORE - Performics' recent win of Scoot’s regional search-engine-marketing and optimisation account places the low-cost-carrier airline’s account in the same team as its parent company, Singapore Airlines.

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Build advocacy, not fear when marketing to women
Apr 14, 2014
Emily Tan

Build advocacy, not fear when marketing to women

In trying to connect with Asian women’s hopes, dreams and concerns, many brands still miss the mark by a wide margin.

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Lenovo's Ajay Kaul on emerging trends in global marketing: FAME 2013
May 7, 2013
Emily Tan

Lenovo's Ajay Kaul on emerging trends in global marketing: FAME 2013

SHANGHAI - The power of the collective is changing the marketing landscape—and the role of the CMO—as people embrace their relevance and become part and parcel of campaigns, Lenovo's Ajay Kaul told delegates at the Festival of Asian Marketing Effectiveness this morning.

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Inside Weber Shandwick’s new content marketing arm, Mediaco
Oct 1, 2013
Emily Tan

Inside Weber Shandwick’s new content marketing arm, Mediaco

HONG KONG – Walking into the section of Weber Shandwick Hong Kong office occupied by its new content marketing offering Mediaco is not unlike walking into a digital design lab.

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FAME 2013 Day 2: Marketing is emotive, mobile, adaptive and crowd sourced
May 9, 2013
Benjamin Li, Emily Tan

FAME 2013 Day 2: Marketing is emotive, mobile, adaptive and crowd sourced

SHANGHAI – The second day of the Festival of Asian Marketing Effectiveness was dedicated to re-examining the roots of marketing and adapting it to make full use of today's technology for greater efficacy.

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Adspend in Asia’s fastest-growing markets to grow 10.3 per cent: ZenithOptimedia
Apr 28, 2013
Emily Tan

Adspend in Asia’s fastest-growing markets to grow 10.3 per cent: ZenithOptimedia

ASIA-PACIFIC –Asia’s developing markets will continue to lead the world in advertising spend with 10.3 per cent growth this year, while the ad market in Asia’s more developed markets and Japan is forecast to increase by 4.5 per cent and 1 per cent, respectively, according to ZenithOptimedia.

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What brands should know as NFC technology comes of age
Jul 22, 2018
Emily Tan

What brands should know as NFC technology comes of age

A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.

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Facebook's AR plans have the industry in a tizzy
Apr 23, 2017
Emily Tan

Facebook's AR plans have the industry in a tizzy

Will we eventually look back and consider Facebook's augmented-reality announcements to be as important as the 'like' button?

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Outlook 2017: Experts and leaders predict
Jan 2, 2017
Emily Tan

Outlook 2017: Experts and leaders predict

What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?

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Media spend suffers in Malaysia's confidence crisis
Nov 19, 2014
Emily Tan

Media spend suffers in Malaysia's confidence crisis

Falling consumer confidence in the wake of the country's airline disasters (and the government deficiencies they highlighted) has led 'spooked' marketers to reduce spending, putting pressure on media owners and agencies.

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How brands can help mums deal with guilt: MullenLowe
Jun 1, 2016
Emily Tan

How brands can help mums deal with guilt: MullenLowe

While women today are changing the conversation around motherhood, guilt and internal pressure persist. How can brands help?

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Tidying up: Shoppers shun clutter, embrace authenticity
Jul 22, 2015
Emily Tan

Tidying up: Shoppers shun clutter, embrace authenticity

After decades of consumerism, shoppers are finally starting to say ‘enough’. Here’s what brands can do about it.

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