While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.
The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.
THE FACE BEHIND THE BRAND: Dario Damati talks about sharing his passion for Piaggio’s two-wheeled icons, including Aprilia and Moto Guzzi, across Asia-Pacific.
Selling pre-packaged coconut water in Southeast Asia is not unlike selling ice to Eskimos, but Vita Coco’s Prinz Pinakatt welcomes the challenge of building an entirely new product category from the ground up.
Self-taken-photos have evolved into a language of self-expression that both explains and defines the Millennial consumer.
THE FACE BEHIND THE BRAND: Yung Chiun Ooi relishes the intellectual challenges of marketing a B2B logistics firm.
The annual Consumer Electronics Show offers valuable insight into consumer lifestyles and how brands can put technology to work.
Media agencies have invested heavily in freeing up resources away from mundane tasks. Emily Tan looks at how two in particular are putting that newly found energy to use.
SINGAPORE - Performics' recent win of Scoot’s regional search-engine-marketing and optimisation account places the low-cost-carrier airline’s account in the same team as its parent company, Singapore Airlines.
In trying to connect with Asian women’s hopes, dreams and concerns, many brands still miss the mark by a wide margin.
SHANGHAI - The power of the collective is changing the marketing landscape—and the role of the CMO—as people embrace their relevance and become part and parcel of campaigns, Lenovo's Ajay Kaul told delegates at the Festival of Asian Marketing Effectiveness this morning.
HONG KONG – Walking into the section of Weber Shandwick Hong Kong office occupied by its new content marketing offering Mediaco is not unlike walking into a digital design lab.
SHANGHAI – The second day of the Festival of Asian Marketing Effectiveness was dedicated to re-examining the roots of marketing and adapting it to make full use of today's technology for greater efficacy.
ASIA-PACIFIC –Asia’s developing markets will continue to lead the world in advertising spend with 10.3 per cent growth this year, while the ad market in Asia’s more developed markets and Japan is forecast to increase by 4.5 per cent and 1 per cent, respectively, according to ZenithOptimedia.
A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.
Will we eventually look back and consider Facebook's augmented-reality announcements to be as important as the 'like' button?
What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?
Falling consumer confidence in the wake of the country's airline disasters (and the government deficiencies they highlighted) has led 'spooked' marketers to reduce spending, putting pressure on media owners and agencies.
While women today are changing the conversation around motherhood, guilt and internal pressure persist. How can brands help?
After decades of consumerism, shoppers are finally starting to say ‘enough’. Here’s what brands can do about it.