Search results for "event marketing"

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What really happens when a brand turns a random person into a social-media celebrity
Jul 24, 2017
Diana Bradley

What really happens when a brand turns a random person into a social-media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

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How Hatchimals became this year's toy craze
Dec 22, 2016
Diana Bradley

How Hatchimals became this year's toy craze

Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon. We spoke to the key players behind the marketing of 2016's toy sensation.

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CMO Q&A: Nissan's Roel de Vries
Jul 25, 2017
Diana Bradley

CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing talks about his stance on autonomous cars, auto shows, and integrating advertising and PR.

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