Search results for "event marketing"

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Traditional marketing no longer works in China
Apr 7, 2019
Daniel Langer

Traditional marketing no longer works in China

Here’s what does.

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The changes luxury brands need to make in China
Sep 8, 2019
Daniel Langer

The changes luxury brands need to make in China

Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.

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Why most luxury brands fail with Chinese millennials
Jun 9, 2019
Daniel Langer

Why most luxury brands fail with Chinese millennials

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately.

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Why luxury’s hidden value drivers matter to brands
Nov 14, 2019
Daniel Langer

Why luxury’s hidden value drivers matter to brands

People subconsciously ascribe enhanced attractiveness to luxury, and that expected attractiveness drives the value of luxury products significantly.

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