Search results for "event marketing"

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Are we baking the cake, or just icing it?
Nov 12, 2017
Charles Wigley

Are we baking the cake, or just icing it?

If an agency's role is going to be limited, maybe we could waste less time in pitches, writes Charles Wigley of BBH.

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In praise of the taxi meeting
May 20, 2019
Charles Wigley

In praise of the taxi meeting

The best way to be fast is to get the sharpest brains you have thinking about the problem together from the get-go.

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Has branded content lost the plot?
Oct 9, 2017
Charles Wigley

Has branded content lost the plot?

BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.

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The un-commodification of creativity?
Oct 4, 2016
Charles Wigley

The un-commodification of creativity?

Charles Wigley sees a glimmer of hope for 'wistful Luddites' holding out hope that creativity will return to its former position of pre-eminence.

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INSIGHT: The strength and success of differentiation
Jun 12, 2011
Charles Wigley

INSIGHT: The strength and success of differentiation

Doing things differently takes courage, Charles Wigley notes. And, he argues not doing so sentences brands to sameness and irrelevancy.

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