Search results for "event marketing"

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The Rugby World Cup: A game-changer for advertisers in Japan
Oct 29, 2019
Brett Gillett

The Rugby World Cup: A game-changer for advertisers in Japan

Host Japan's success on the pitch led to big audience gains for brand sponsors like Canon and advertisers like Subaru, showing how big TV events can optimise multi-screen digital campaigns, prior to the 2020 Olympic Games.

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It’s time to think differently about TV
Apr 7, 2019
Brett Gillett

It’s time to think differently about TV

With faster insight into TV’s impact on multi-faceted marketing agendas, performance evaluation and optimisation will cease to be an afterthought.

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