Search results for "event marketing"

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Marketing-sales misalignment equals massive waste: LinkedIn
Aug 15, 2018
Babar Khan Javed

Marketing-sales misalignment equals massive waste: LinkedIn

Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.

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How Snapcart is disrupting traditional CPG market research
Jul 5, 2018
Babar Khan Javed

How Snapcart is disrupting traditional CPG market research

After waiting 17 years for the retail tech industry to create a real-time data solution, a former P&G market-research director took matters into her own hands.

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Connected TV is for marketers who value viewability: Dataxu
May 10, 2018
Babar Khan Javed

Connected TV is for marketers who value viewability: Dataxu

Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.

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Google Marketing Live 2018: Democratising machine learning adtech
Jul 10, 2018
Babar Khan Javed

Google Marketing Live 2018: Democratising machine learning adtech

We detail 3 of the 7 updates at the Google Marketing Live 2018 that concern the execution role of digital-first advertisers and agencies.

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Google's AutoML: What marketers need to know
Nov 8, 2017
Babar Khan Javed

Google's AutoML: What marketers need to know

Google's AutoML project is an approach that automates the design of machine learning models. Here's why it matters for advertisers and agencies.

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Three market gaps SSPs must address to stand out
Aug 1, 2017
Babar Khan Javed

Three market gaps SSPs must address to stand out

NEWS ANALYSIS: SSPs are all making pretty much the same claims. Here's what they could do to differentiate themselves.

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Salesforce APAC revenue grows 26%
Mar 4, 2018
Babar Khan Javed

Salesforce APAC revenue grows 26%

Spending $4.8 billion on marketing and sales, the cloud computing company surpassed $10 billion in revenue for the 2018 fiscal year.

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AppsFlyer: Respond to GDPR by prioritizing customer lifetime value
Jun 19, 2018
Babar Khan Javed

AppsFlyer: Respond to GDPR by prioritizing customer lifetime value

A new report by the marketing analytics platform, in partnership with Facebook, found that fixating on growing customer lifetime value from existing users is far more profitable than acquiring new audiences.

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In programmatic, adopt partners that share your end goals
Feb 1, 2018
Babar Khan Javed

In programmatic, adopt partners that share your end goals

Audiocast recap: Partnerships in the digital advertising ecosystem work best when all parties have the same goals and the complementary skills to meet each other halfway.

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Tip Sheet: 5 Countermeasures to blackhat SEO tactics
Apr 22, 2018
Babar Khan Javed

Tip Sheet: 5 Countermeasures to blackhat SEO tactics

SEO experts from the APAC regions leading agencies share quick and long-fixes to combat competitors that resort to blackhat tactics to compete.

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Tip Sheet: 3 characteristics that drive high clicks
Nov 5, 2017
Babar Khan Javed

Tip Sheet: 3 characteristics that drive high clicks

The right combination of best practices and frequent testing can help display and email marketers drive better clickthrough rates.

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Key takeways from Behavioural Exchange 2017
Jul 2, 2017
Babar Khan Javed

Key takeways from Behavioural Exchange 2017

Online nudging and 'design thinking' among the behaviours up for debate

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Post World Cup data breakdown: Was it worth it?
Jul 30, 2018
Babar Khan Javed

Post World Cup data breakdown: Was it worth it?

Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.

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3 things automation can and cannot do to reshape PR
Sep 25, 2017
Robert Sawatzky, Babar Khan Javed

3 things automation can and cannot do to reshape PR

How far can companies like SumoStory go to bring technological efficiency to the practice?

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CtrlShift CEO calls out agency networks
Jun 10, 2018
Babar Khan Javed

CtrlShift CEO calls out agency networks

Agencies are "a big part of the problem that exists" in adtech, Dominic Powers said at Innovfest Unbound.

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Advertisers losing $1.1 billion a year to redirected links: GeoEdge
Jan 7, 2018
Babar Khan Javed

Advertisers losing $1.1 billion a year to redirected links: GeoEdge

Multiple hacker networks involved in large-scale auto-redirect attacks are costing advertisers and publishers $1.13 billion annually, according to a new report.

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Google launches cross-device reporting feature
Aug 13, 2018
Babar Khan Javed

Google launches cross-device reporting feature

Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.

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Will the acquisitions by Forrester Research reinvent analysis firms?
Jul 11, 2018
Babar Khan Javed

Will the acquisitions by Forrester Research reinvent analysis firms?

The market has proven that real-time CX insights are an operational advantage.

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Programmatic sophistication in India beats Hong Kong: BBC
Jul 5, 2018
Babar Khan Javed

Programmatic sophistication in India beats Hong Kong: BBC

The world's oldest national broadcasting organisation shares insights into the challenges, difficulties, positives and differences that programmatic faces within each individual market in North Asia and the APAC region.

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Loyalty-program emails are actively ignored: Return Path
Jan 15, 2018
Babar Khan Javed

Loyalty-program emails are actively ignored: Return Path

A report by Return Path provides benchmarks for the 10 most common types of marketing messages.

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