Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.
After waiting 17 years for the retail tech industry to create a real-time data solution, a former P&G market-research director took matters into her own hands.
Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.
We detail 3 of the 7 updates at the Google Marketing Live 2018 that concern the execution role of digital-first advertisers and agencies.
Google's AutoML project is an approach that automates the design of machine learning models. Here's why it matters for advertisers and agencies.
NEWS ANALYSIS: SSPs are all making pretty much the same claims. Here's what they could do to differentiate themselves.
Spending $4.8 billion on marketing and sales, the cloud computing company surpassed $10 billion in revenue for the 2018 fiscal year.
A new report by the marketing analytics platform, in partnership with Facebook, found that fixating on growing customer lifetime value from existing users is far more profitable than acquiring new audiences.
Audiocast recap: Partnerships in the digital advertising ecosystem work best when all parties have the same goals and the complementary skills to meet each other halfway.
SEO experts from the APAC regions leading agencies share quick and long-fixes to combat competitors that resort to blackhat tactics to compete.
The right combination of best practices and frequent testing can help display and email marketers drive better clickthrough rates.
Online nudging and 'design thinking' among the behaviours up for debate
Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.
How far can companies like SumoStory go to bring technological efficiency to the practice?
Agencies are "a big part of the problem that exists" in adtech, Dominic Powers said at Innovfest Unbound.
Multiple hacker networks involved in large-scale auto-redirect attacks are costing advertisers and publishers $1.13 billion annually, according to a new report.
Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.
The market has proven that real-time CX insights are an operational advantage.
The world's oldest national broadcasting organisation shares insights into the challenges, difficulties, positives and differences that programmatic faces within each individual market in North Asia and the APAC region.
A report by Return Path provides benchmarks for the 10 most common types of marketing messages.