Search results for "event marketing"

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Interview: How Unilever keeps up with change
Oct 2, 2013
Atifa Silk

Interview: How Unilever keeps up with change

THE ATIFA SILK INTERVIEW: Unilever chiefs Keith Weed and Luis Di Como discuss the changing role of marketing and their biggest fears in the mobile age.

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JWT's Bob Jeffrey: Keeping clients edgy and creatives happy
Jun 4, 2013
Atifa Silk

JWT's Bob Jeffrey: Keeping clients edgy and creatives happy

THE ATIFA SILK INTERVIEW: JWT’s global CEO discusses the shift to non-traditional marketing, cultural integration in a global organisation and providing challenges for both clients and creatives.

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