To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.
Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.
On the day he announces his retirement, the longtime Asia adman looks back on his career and discusses the future of the industry in this exclusive interview with Atifa Silk.
THE ATIFA SILK INTERVIEW: Dentsu’s first executive officer ever posted overseas opens up about how the agency runs in his blood, how he handles juggling three hats, and how he’s adapting to his global role.
THE ATIFA SILK INTERVIEW: OMD’s global chief executive says that clients and agencies need trust more than ever as the rules are rewritten.
The Atifa Silk Interview: Pearl & Dean’s chief executive tells Atifa Silk it is time for the industry to break down the invisible barriers to gender parity in the workplace
Atifa Silk, Campaign Asia-Pacific brand director, introduces Diversity Hub and explains what Campaign is doing to hasten change in the industry.
THE ATIFA SILK INTERVIEW: Consumer-experience specialist Fitch’s leadership duo is on a mission to put human feeling back into brand-marketing.
GroupM’s Asia-Pacific CEO discusses with Atifa Silk the challenge of always being prepared for surprises that lurk around the next corner.
WPP’s chief executive gives his take on the global economy, the shift to digital, short-termism, and the prospect of Google buying agencies.
EXCLUSIVE INTERVIEW: Johnson & Johnson’s first global consumer-sector CMO shares the challenges of delivering global campaigns and meeting local market needs
THE ATIFA SILK INTERVIEW: How a background in PR and politics helps the global chief of McCann Worldgroup steer the network towards a multi-platform future.
The Atifa Silk Interview: The new head of IPG Mediabrands shares why he made sweeping organisational changes on his first day on the job, in the midst of the global media review storm.
THE ATIFA SILK INTERVIEW It’s been a challenging period for MEC, but CEO Charles Courtier believes that the agency’s digital and data growth strategy will have an impact.
In this exclusive interview with Atifa Silk, the legendary computer scientist shares his vision of how thinking machines and a world covered in inexpensive pixels will change everything.
In part two of a two-part interview with Campaign Asia-Pacific brand director Atifa Silk, Tencent’s online media guru talks managing risk, driving innovation and dealing with a state of ceaseless change.
In part one of a two-part interview with Campaign Asia-Pacific brand director Atifa Silk, Tencent’s online media guru talks managing risk, driving innovation and dealing with a state of ceaseless change.
The Atifa Silk Interview: Bloomberg Media Group’s new CEO explains why media brands need startup culture and outlines his vision for a seamless flow of content.
Scathingly sanguine about the financial woes of lesser teams, casually chauvinistic and claiming to open doors for governments, the F1 supremo pulls no punches in this interview with Campaign Asia-Pacific brand director Atifa Silk.
Dentsu’s leader outlines big ambitions and his plans for expansion.