Search results for "event marketing"

Articles: 28 Results Filter results»
Order By: Relevant | Latest
Premium
Sir Tim Berners-Lee: The marketing impact of artificial intelligence
Jul 27, 2015
Atifa Silk

Sir Tim Berners-Lee: The marketing impact of artificial intelligence

In this exclusive interview with Atifa Silk, the legendary computer scientist shares his vision of how thinking machines and a world covered in inexpensive pixels will change everything.

Premium
Profile: BMW director of brand steering, brand management & marketing services Dr Uwe Ellinghaus
Nov 10, 2010
Atifa Silk

Profile: BMW director of brand steering, brand management & marketing services Dr Uwe Ellinghaus

THE ATIFA SILK INTERVIEW - Uwe Ellinghaus talks about making BMW more approachable, the integral role digital plays in its marketing, and why local campaign adaptations just don’t work in Asia.

Premium
Atifa Silk interviews...Atifa Silk
Sep 17, 2018
Atifa Silk

Atifa Silk interviews...Atifa Silk

To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.

Premium
Power balance: Kathryn Jacob on equity of opportunity
Mar 21, 2017
Atifa Silk

Power balance: Kathryn Jacob on equity of opportunity

The Atifa Silk Interview: Pearl & Dean’s chief executive tells Atifa Silk it is time for the industry to break down the invisible barriers to gender parity in the workplace

Premium
Mainardo de Nardis: Exclusive interview
Apr 2, 2017
Atifa Silk

Mainardo de Nardis: Exclusive interview

THE ATIFA SILK INTERVIEW: OMD’s global chief executive says that clients and agencies need trust more than ever as the rules are rewritten.

Premium
Healthy paranoia: Mark Patterson on GroupM at 10
Nov 16, 2016
Atifa Silk

Healthy paranoia: Mark Patterson on GroupM at 10

GroupM’s Asia-Pacific CEO discusses with Atifa Silk the challenge of always being prepared for surprises that lurk around the next corner.

Premium
Exclusive interview: Sir Martin Sorrell
Oct 23, 2016
Atifa Silk

Exclusive interview: Sir Martin Sorrell

WPP’s chief executive gives his take on the global economy, the shift to digital, short-termism, and the prospect of Google buying agencies.

Premium
Exclusive interview: Bloomberg Media's CEO Justin Smith
Jan 11, 2015
Atifa Silk

Exclusive interview: Bloomberg Media's CEO Justin Smith

The Atifa Silk Interview: Bloomberg Media Group’s new CEO explains why media brands need startup culture and outlines his vision for a seamless flow of content.

Premium
Profile: Unilever's global CMO Keith Weed
Jan 19, 2011
Atifa Silk

Profile: Unilever's global CMO Keith Weed

Unilever's global chief marketing officer, Keith Weed, still needs agencies, just not for everything.

Premium
What Sorrell wanted for WPP
Apr 15, 2018
Atifa Silk, Rick Boost

What Sorrell wanted for WPP

Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.

Premium
Building admirable brands: Johnson & Johnson's Alison Lewis
Aug 10, 2016
Atifa Silk

Building admirable brands: Johnson & Johnson's Alison Lewis

EXCLUSIVE INTERVIEW: Johnson & Johnson’s first global consumer-sector CMO shares the challenges of delivering global campaigns and meeting local market needs

Premium
Profile: Sir Martin Sorrell on new technology and Asian leadership
Mar 31, 2011
Atifa Silk

Profile: Sir Martin Sorrell on new technology and Asian leadership

THE ATIFA SILK INTERVIEW - WPP head Sir Martin Sorrell on new technology, acquisitions and Asian leadership.

Premium
How Campaign is actively campaigning for change
Mar 7, 2017
Atifa Silk

How Campaign is actively campaigning for change

Atifa Silk, Campaign Asia-Pacific brand director, introduces Diversity Hub and explains what Campaign is doing to hasten change in the industry.

Premium
Keith Smith announces retirement: exclusive in-depth interview
Jun 5, 2017
Atifa Silk

Keith Smith announces retirement: exclusive in-depth interview

On the day he announces his retirement, the longtime Asia adman looks back on his career and discusses the future of the industry in this exclusive interview with Atifa Silk.

Premium
Takaki Hibino: Exclusive interview
May 31, 2017
Atifa Silk

Takaki Hibino: Exclusive interview

THE ATIFA SILK INTERVIEW: Dentsu’s first executive officer ever posted overseas opens up about how the agency runs in his blood, how he handles juggling three hats, and how he’s adapting to his global role.

Premium
Exclusive: Interview with Dentsu's Tadashi Ishii
Sep 8, 2014
Atifa Silk

Exclusive: Interview with Dentsu's Tadashi Ishii

Dentsu’s leader outlines big ambitions and his plans for expansion.

Premium
Interview: How Unilever keeps up with change
Oct 2, 2013
Atifa Silk

Interview: How Unilever keeps up with change

THE ATIFA SILK INTERVIEW: Unilever chiefs Keith Weed and Luis Di Como discuss the changing role of marketing and their biggest fears in the mobile age.

Premium
Interview: Harris Diamond on how PR prepared him to lead McCann
May 30, 2016
Atifa Silk

Interview: Harris Diamond on how PR prepared him to lead McCann

THE ATIFA SILK INTERVIEW: How a background in PR and politics helps the global chief of McCann Worldgroup steer the network towards a multi-platform future.

Premium
Henry Tajer explains his aggressive start as global CEO at IPG Mediabrands
Apr 17, 2016
Atifa Silk

Henry Tajer explains his aggressive start as global CEO at IPG Mediabrands

The Atifa Silk Interview: The new head of IPG Mediabrands shares why he made sweeping organisational changes on his first day on the job, in the midst of the global media review storm.

Premium
Charles Courtier: Exclusive interview
Mar 7, 2016
Atifa Silk

Charles Courtier: Exclusive interview

THE ATIFA SILK INTERVIEW It’s been a challenging period for MEC, but CEO Charles Courtier believes that the agency’s digital and data growth strategy will have an impact.

Filter results

Date

Article Type

Site Category

Author