Search results for "event marketing"

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Emotion the key for marketers on Chinese social media
Nov 27, 2016
Anne Costello

Emotion the key for marketers on Chinese social media

Consumers in China are more interested in finding a personal connection than being talked at about price.

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Your sales content should do everything but sell
Jul 7, 2016
Anne Costello

Your sales content should do everything but sell

Anne Costello, APAC regional director at Text100, gives three tips on effective content marketing that makes the best use of creative and commercial strategy.

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