Search results for "event marketing"

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Time to bring back the matching luggage?
May 6, 2019
Angeline Lodhia

Time to bring back the matching luggage?

To attract and hold attention amid ad clutter, start with a time-tested devotion to engaging the pattern-matching instincts of human beings.

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What can online advertising companies learn from out-of-home?
Aug 27, 2019
Angeline Lodhia

What can online advertising companies learn from out-of-home?

The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.

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Creativity the key to capturing scarce attention online
Dec 3, 2018
Angeline Lodhia

Creativity the key to capturing scarce attention online

It’s time for the industry to re-think the meaning of engagement online.

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