Search results for "event marketing"

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The world's biggest retail events, ranked and rated
Jun 25, 2019
Olivia Parker

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

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Event marketing: How CES has tailored its approach for Asia
Mar 18, 2016
Gabey Goh

Event marketing: How CES has tailored its approach for Asia

SINGAPORE - When it comes to marketing CES in Las Vegas, the Consumer Technology Association enjoys a tried-and-true method established over the event’s 50-year history. But what about CES Asia in Shanghai, which is coming up on its second event this May? Show director John Kelley shares some lessons learnt with Campaign Asia-Pacific.

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The big squeeze: Events in the age of procurement
Feb 28, 2018
Megan Gell

The big squeeze: Events in the age of procurement

How can event professionals best navigate the new purchasing environment?

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CES: What industry leaders took away from the 2019 event
Jan 15, 2019
Lindsay Stein

CES: What industry leaders took away from the 2019 event

Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.

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Chinese brands waking up to the power of sports marketing
Jun 26, 2019
Surekha Ragavan

Chinese brands waking up to the power of sports marketing

To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.

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No more snooze button for influencer marketing
Aug 15, 2019
Kosuke Sogo

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

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Events need to be 'sticky': Pico
Nov 27, 2017
Elizabeth Wood

Events need to be 'sticky': Pico

Brand engagement expert, Greg Crandall, says the physical event is just the tip of the iceberg.

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Marketing Macau's mega-hotels
Apr 23, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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How a responsible marketer measures the unmeasurable
Jul 30, 2019
Matthew Miller

How a responsible marketer measures the unmeasurable

Attributing business outcomes to your marketing strategies is even harder when your organisation doesn't actually sell anything. Nicki Kenyon of Visit Victoria explains how she approaches this conundrum.

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Singapore the Silicon Valley of marketing: Accenture
Jul 2, 2019
Staff Reporters

Singapore the Silicon Valley of marketing: Accenture

New study interviewing business leaders highlights Singapore as the global marketing hub of the future.

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How 5G will affect marketing communications
Jul 10, 2019
Steve Yi

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

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Traditional marketing no longer works in China
Apr 8, 2019
Daniel Langer

Traditional marketing no longer works in China

Here’s what does.

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The finance and marketing therapy session
Mar 21, 2019
Robert Sawatzky

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

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Culture marketing is the secret weapon for success in China
Apr 22, 2019
Susanna Nicoletti

Culture marketing is the secret weapon for success in China

For a luxury brand to get Chinese consumers deeply engaged, a new process is needed.

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Predictive marketing: It’s no crystal ball
May 27, 2019
Robert Sawatzky

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

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The questions Amazon doesn't want marketers to ask
Jul 8, 2019
Jessica Peltz-Zatulove

The questions Amazon doesn't want marketers to ask

"Amazon is the channel, the media publisher and the retail platform, which creates an opaque environment where brands need to make strategic decisions."

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Marketing’s new innovation lab: China’s Greater Bay Area
Apr 18, 2019
Sunshine Farzan

Marketing’s new innovation lab: China’s Greater Bay Area

The GBA represents a truly unique opportunity for marketing professionals. From cutting-edge industries to layered identities, it’s a microcosm of the global trends shaping our industry.

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Marketing now the foundation of CX: Salesforce
Mar 19, 2019
Staff Reporters

Marketing now the foundation of CX: Salesforce

TOP OF THE CHARTS: Salesforce's latest study highlights the growing integration of marketing with other business units, and the increasing influence of AI and privacy concerns.

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Photos: Women Leading Change event in Singapore
Aug 22, 2017
Staff Writer

Photos: Women Leading Change event in Singapore

On 15 August Campaign Asia-Pacific and Maxus hosted the latest Women Leading Change event in Singapore, welcoming women, men and everyone in between to discuss men’s opportunity in eliminating gender bias.

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OK Google, how is voice search changing marketing?
May 29, 2019
Luke Janich

OK Google, how is voice search changing marketing?

More than you might think. Yet many brands continue to stay too quiet about it.

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