Search results for "event marketing"

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Havas announces moves in CRM, events, performance marketing
Jun 21, 2018
Matthew Miller

Havas announces moves in CRM, events, performance marketing

Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.

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The world's biggest retail events, ranked and rated
Jun 25, 2019
Olivia Parker

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

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CES: What industry leaders took away from the 2019 event
Jan 15, 2019
Lindsay Stein

CES: What industry leaders took away from the 2019 event

Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.

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Chinese brands waking up to the power of sports marketing
Jun 26, 2019
Surekha Ragavan

Chinese brands waking up to the power of sports marketing

To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.

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Marketing Macau's mega-hotels
Apr 23, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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No more snooze button for influencer marketing
Aug 15, 2019
Kosuke Sogo

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

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Women to Watch 2019: Difference-makers in APAC marketing and communications
Sep 23, 2019
Staff Reporters

Women to Watch 2019: Difference-makers in APAC marketing and communications

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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How 5G will affect marketing communications
Jul 10, 2019
Steve Yi

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

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Fast-changing Cambodia calls for an experimental attitude to marketing
Aug 23, 2019
Jingjing Ma

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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Traditional marketing no longer works in China
Apr 8, 2019
Daniel Langer

Traditional marketing no longer works in China

Here’s what does.

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Predictive marketing: It’s no crystal ball
May 27, 2019
Robert Sawatzky

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

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Marketing’s new innovation lab: China’s Greater Bay Area
Apr 18, 2019
Sunshine Farzan

Marketing’s new innovation lab: China’s Greater Bay Area

The GBA represents a truly unique opportunity for marketing professionals. From cutting-edge industries to layered identities, it’s a microcosm of the global trends shaping our industry.

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Marketers still slow to improve CX
Apr 17, 2019
Staff Reporters

Marketers still slow to improve CX

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

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Adara: Industry needs to ‘catch up’ to personalised marketing
Jul 3, 2019
Jessica Goodfellow

Adara: Industry needs to ‘catch up’ to personalised marketing

Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara

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WHO shines spotlight on F1 and calls for enforcement of tobacco marketing bans
Mar 21, 2019
Jonathan Owen

WHO shines spotlight on F1 and calls for enforcement of tobacco marketing bans

Comments follow series of high-profile F1 sponsorship deals recently.

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OK Google, how is voice search changing marketing?
May 29, 2019
Luke Janich

OK Google, how is voice search changing marketing?

More than you might think. Yet many brands continue to stay too quiet about it.

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Chinese e-commerce giants battle for offline advertising market
Aug 13, 2019
Carol Huang

Chinese e-commerce giants battle for offline advertising market

As online e-commerce growth slows, JD.com is following in the footsteps of Alibaba and Baidu to target the offline advertising market.

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Amazon grows ad business; ramps up marketing expenses by 48% in Q2
Jul 26, 2019
Jessica Goodfellow

Amazon grows ad business; ramps up marketing expenses by 48% in Q2

Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own advertising revenue is bearing fruit.

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Thailand market snapshot: slowing GDP but strong FMCG growth
Aug 4, 2019
Nielsen

Thailand market snapshot: slowing GDP but strong FMCG growth

Consumers remain confident in Thailand, with a government welfare scheme helping to offset concerns over the ageing population; and convenience stores growing in popularity.

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BBDO taps Crystal Rix as first global marketing chief
Jul 24, 2019
Lindsay Stein

BBDO taps Crystal Rix as first global marketing chief

Rix will also continue to serve as chief strategy officer of BBDO New York.

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