Search results for "event marketing"

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Marketing Mother’s Day gifts
May 10, 2018
Zachary King

Marketing Mother’s Day gifts

This Sunday, it's all about her. So a customer-centric approach is key.

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First-price auctions can bring some much-needed trust
Dec 11, 2018
Zachary King

First-price auctions can bring some much-needed trust

MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.

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