This Sunday, it's all about her. So a customer-centric approach is key.
Blockchain is expected to move from theory into practice by making the programmatic supply chain more transparent in short order.
The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?
MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.