Search results for "event marketing"

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Dentsu brings major fashion event to Singapore
Sep 14, 2011
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Dentsu brings major fashion event to Singapore

SINGAPORE – Following the success of the Tokyo Girls Collection in Japan, Dentsu Inc and Raffles Royal Runway are bringing World Runway to Singapore.

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Former Mastercard marketer heads to Edge Marketing
Mar 30, 2011
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Former Mastercard marketer heads to Edge Marketing

HO CHI MINH CITY - Group Edge, a leading digital CRM agency in Vietnam and Thailand, has recruited former Mastercard marketing executive Natalie Lockwood to lead the agency's growth.

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VIDEO: HSBC Singapore's Darren Friedlander on sports marketing
Jan 21, 2011
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VIDEO: HSBC Singapore's Darren Friedlander on sports marketing

SINGAPORE – As HSBC Singapore rolls out its biggest single campaign and event in Southeast Asia this year, the HSBC Women’s Champions 2011, head of marketing Darren Friedlander talks to Campaign about sports marketing, social media and being ‘The world’s local bank’.

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Rush sports marketing agency launches at Singapore F1
Sep 27, 2010
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Rush sports marketing agency launches at Singapore F1

HONG KONG - Rush Sports Marketing and Investment chose the Singapore Formula One Grand Prix as the backdrop for its global launch.

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CAMPAIGN SPOTLIGHT: Social media imperative for pharma marketers
Mar 11, 2011
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CAMPAIGN SPOTLIGHT: Social media imperative for pharma marketers

SINGAPORE – The need for pharmaceutical marketers to move from 'monologue to dialogue' proved a dominant theme at an industry conference held here yesterday.

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Edge Marketing and Alpha Salmon among STW’s Southeast Asia investments
Dec 13, 2011
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Edge Marketing and Alpha Salmon among STW’s Southeast Asia investments

HO CHI MINH CITY – Australia’s STW Group is to become a major shareholder in Indochina’s Edge Marketing, as well as opening two Alpha Salmon offices in Southeast Asia.

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Coca-Cola’s Shakir Moin promoted to head of marketing in Southeast Asia
Jul 11, 2011
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Coca-Cola’s Shakir Moin promoted to head of marketing in Southeast Asia

SINGAPORE – The Coca-Cola Company Asia Pacific has named Shakir Moin as head of marketing for Southeast Asia.

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Audi Singapore appoints Y&R's Anna Bory in marketing role
Jan 7, 2011
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Audi Singapore appoints Y&R's Anna Bory in marketing role

SINGAPORE – Audi Singapore has appointed Anna Bory to the position of senior marketing manager.

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Jetstar signs as official airline partner for WTA tennis across APAC
Jan 11, 2011
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Jetstar signs as official airline partner for WTA tennis across APAC

SINGAPORE/SYDNEY – Budget airline Jetstar has signed a ‘six-figure’ deal to sponsor Women’s Tennis Association (WTA) tournaments across Asia-Pacific. This will see Jetstar become the WTA’s first-ever official airline partner for international tennis events across the entire region.

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60 per cent of ASEAN CMOs unprepared for digital complexity: IBM study
Nov 18, 2011
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60 per cent of ASEAN CMOs unprepared for digital complexity: IBM study

SINGAPORE – A majority of chief marketing officers in ASEAN admit they feel unprepared for the complexity of the digital era, according to a global study conducted by IBM.

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UPDATE: Tiger Beer's multi-million dollar campaign for Lunar New Year 2011
Dec 13, 2010
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UPDATE: Tiger Beer's multi-million dollar campaign for Lunar New Year 2011

SINGAPORE – Tiger Beer has launched a multi-million dollar ‘Ju’ 360-campaign, celebrating ‘Togetherness ‘ leading up to Singapore’s biggest ever dinner gathering at Lunar New Year.

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INTERVIEW: McCann Healthcare's John Cahill on corporate social imperative
Mar 6, 2012
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INTERVIEW: McCann Healthcare's John Cahill on corporate social imperative

SINGAPORE - McCann Healthcare Worldwide CEO John Cahill says when it comes to public health, it's more a case of corporate social imperative rather than just responsibility.

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Carat Philippines wins Tanduay business
Feb 3, 2012
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Carat Philippines wins Tanduay business

MANILA – Carat Philippines has been awarded the Tanduay Distillers account without an agency review.

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Singha Beer channels urban cool for international campaign
Nov 10, 2011
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Singha Beer channels urban cool for international campaign

BANGKOK/GLOBAL – Singha Beer’s latest TVCs tap into a series of underground events that saw leading artists create brand-related installations at top nightclubs globally.

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M&C Saatchi Malaysia launches BTL division Design Factory
Feb 15, 2011
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M&C Saatchi Malaysia launches BTL division Design Factory

KUALA LUMPUR - M&C Saatchi Malaysia has opened Design Factory to offer below-the-line advertising solutions to clients.

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Lowe Philippines launches online crowdsourcing application
Feb 8, 2011
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Lowe Philippines launches online crowdsourcing application

MANILA - Lowe Philippines (LP) has ventured into the online social gaming space in Makati City, with new crowdsourcing application Crowdder.

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Shanghai Expo fever: The halfway point
Jul 29, 2010
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Shanghai Expo fever: The halfway point

David Zhao, managing director at Hill & Knowlton Shanghai, looks at the Shanghai Expo results halfway through and wonders what its success will mean for the public relations industry.

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Shanghai Expo fever: The halfway point
Jul 29, 2010
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Shanghai Expo fever: The halfway point

David Zhao, managing director at Hill & Knowlton Shanghai, looks at the Shanghai Expo results halfway through and wonders what its success will mean for the public relations industry.

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ESPN Player revs up Mercedes-Benz sponsorship
Sep 24, 2010
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ESPN Player revs up Mercedes-Benz sponsorship

SINGAPORE – Mercedes-Benz Singapore has signed up as the first sponsor for ESPN Star Sports’ recently launched ESPN Player, to coincide with the upcoming Singapore Grand Prix.

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Muted debut for Blackberry Playbook in Singapore
Jun 27, 2011
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Muted debut for Blackberry Playbook in Singapore

SINGAPORE – Research in Motion’s (RIM) new tablet, the Blackberry Playbook, had a relatively low-key launch in Singapore last week, compared to its debut in India.

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