The country is changing, and not only in economic terms.
In Nepal, marketers pull out all the stops for the festival season, during which consumer spending accounts for 50 per cent of annual sales in many sectors.
Marketing to young people is evben more critical ion Nepal, where 70 per cent of the population is below 35 years of age.
Increasing incomes in rural areas of Nepal have marketers committing resources to brand education at village markets.
Even in a traditional society, marketing must adapt to the evolving role women play.